Apparel/Non-Sport

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Jackie Chan Takes Over Son’s Endorsement Duties

September 25, 2014

International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

Burberry Risk Losing Signature Tartan Print Rights In China

December 3, 2013

According to China Daily, iconic British fashion label Burberry risks losing exclusive rights to its famous tartan print in China.

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Hameedia Snags a Deal With Sri Lankan Cricket Board

October 25, 2013

One of the oldest and most established Sri Lankan fashion brands, Hameedia has become the official formal clothing partner of the Sri Lankan national cricket teams.

Christian Dior Runs Modern Art Exhibition In HK

September 16, 2013

The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…