Apparel/Non-Sport

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Hameedia Snags a Deal With Sri Lankan Cricket Board

October 25, 2013

One of the oldest and most established Sri Lankan fashion brands, Hameedia has become the official formal clothing partner of the Sri Lankan national cricket teams.

Christian Dior Runs Modern Art Exhibition In HK

September 16, 2013

The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…

Salman Khan endorses Splash

July 30, 2013

Dubai based high street fashion label, Splash has announced Bollywood action hero Salman Khan as its brand envoy.

Fanstang brokers US$20m of East-West celebrity endorsement

July 22, 2013

Fanstang, a division of the China Branding Group, has brokered and overseen various endorsement deals worth over US$20 million for Western celebrities and athletes in China during the…

ZOJE Group Sponsors China's National Clothing Awards

February 20, 2009

The China National Garment Association Awards will be held on 26 March this year in Beijing by the China National Garment Association. Textile equipment manufacturer, ZOJE Group will…