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Apparel/Non-Sport
Uniqlo Builds Out Celebrity Roster & Catalogue of "Human" Content
December 8, 2016
After several headline partnerships with mainstream sportsmen, Uniqlo has switched tack to sign its first female global brand ambassador... she's quirky, but so on brand.
Kohli Continues His Impressive Endorsment Streak In 2016
November 9, 2016
Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
Shanghai Fashion Week Ups The Ante With Quirky Branded Partnerships
October 27, 2016
China might have won some notoriety for its fashion knockoffs, but the unusual branded partnerships in the nation’s emerging fashion scene could just be a trendsetter on the…
Cycling's "Ferrari" Eyes China With Sponsorship Play
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
Chinese National Football Teams Score Zegna As A Partner
August 30, 2016
Luxury Italian menswear brand Ermenegildo Zegna - one of the first to enter China’s fashion market in the 1990s - has secured a 4-year deal to be the…
Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Colgate MaxFresh Sparkles With Ranveer Singh
March 17, 2016
Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.
ICC Makes A Fashionable Statement with Challenger Apparel Brand
February 17, 2016
The International Cricket Council (ICC) has secured a five-year deal with Indian denim brand Numero Uno Jeanswear as its official clothing manufacturer and retailer.
Pentathlon Gets A Sponsorship Boost In China
February 3, 2015
French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.
