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Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Colgate MaxFresh Sparkles With Ranveer Singh
March 17, 2016
Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.
ICC Makes A Fashionable Statement with Challenger Apparel Brand
February 17, 2016
The International Cricket Council (ICC) has secured a five-year deal with Indian denim brand Numero Uno Jeanswear as its official clothing manufacturer and retailer.
Pentathlon Gets A Sponsorship Boost In China
February 3, 2015
French fashion brand Promax has become the strategic partner and official sponsor of the China National Modern Pentathlon Association and the national modern pentathlon team.
What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?
December 19, 2014
Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…
Jackie Chan Takes Over Son’s Endorsement Duties
September 25, 2014
International action superstar Jackie Chan, 60, has taken over his son’s endorsement duties, following the latter’s recent arrest for possessing marijuana.
INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP
June 2, 2014
Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…
Burberry Rides On WeChat Tide
February 24, 2014
Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.
Burberry Risk Losing Signature Tartan Print Rights In China
December 3, 2013
According to China Daily, iconic British fashion label Burberry risks losing exclusive rights to its famous tartan print in China.
Hrithik Roshan Unveils His Own Menswear Label
November 26, 2013
Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.
