Register
to get articles and more to your inbox
News & insights
Archive
Directory
Apparel/Non-Sport
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign
October 22, 2017
StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…
Brand Kohli Eyes India’s Fast-Growing Athleisure Market
September 8, 2017
Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…
Tommy Hilfiger Signs First Chinese Celeb Endorser
September 1, 2017
Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.
Bally Boards The Celebrity Bandwagon In China
July 3, 2017
Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.
India’s Big Brands Hop on Bieber Mania
May 10, 2017
BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
Italian Womenswear Brand Max Mara Partners Provocative Artist Liu Wei
December 15, 2016
Italian womenswear label Max Mara, known for its understated chic, has collaborated with Chinese contemporary artist Liu Wei for its latest collection.
Audemars Piguet Gets Arty For China
December 9, 2016
Art and luxury brands have always been a compatible match, so it’s no surprise to see high-end Swiss watchmaker Audemars Piguet extending its influence in China’s contemporary art…
