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Apparel/Non-Sport
Aldo Taps Filipina Star Gabbi Garcia As Celebrity Endorser
November 14, 2023
Filipino entertainment sensation Gabbi Garcia has become the latest celebrity endorser for Canadian shoes and accessories…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
Havaianas Pumping US$50m Into Asia To Boost Business
July 10, 2020
Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper
April 3, 2019
Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
Resurgent Levi’s Inspires Women In India
September 21, 2018
Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.
Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal
September 1, 2018
Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
