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Apparel/Non-Sport
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper
April 3, 2019
Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
Resurgent Levi’s Inspires Women In India
September 21, 2018
Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.
Uniqlo Breaks Tradition With Singapore UGC Theatrical Deal
September 1, 2018
Japanese fast fashion giant Uniqlo has broken with its sports traditions to debut in Singapore’s theatre scene, launching a play with local actor-producer Tan Kheng Hua.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
What Does The Uniqlo-Solange Art Collab Mean For Asia?
April 18, 2018
It might be a continent away, but Uniqlo's latest sponsorship in the art world is very on pattern for its non-sports portfolio of partnerships.
Vans Ollies Away With Girl Power Activation
March 8, 2018
Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
