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Apparel/Non-Sport
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
What Does The Uniqlo-Solange Art Collab Mean For Asia?
April 18, 2018
It might be a continent away, but Uniqlo's latest sponsorship in the art world is very on pattern for its non-sports portfolio of partnerships.
Vans Ollies Away With Girl Power Activation
March 8, 2018
Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
Brands Can Tap First-Mover Advantage In India’s Esports Industry
October 27, 2017
eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.
ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign
October 22, 2017
StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…
Brand Kohli Eyes India’s Fast-Growing Athleisure Market
September 8, 2017
Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…
Tommy Hilfiger Signs First Chinese Celeb Endorser
September 1, 2017
Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.
Bally Boards The Celebrity Bandwagon In China
July 3, 2017
Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.
