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Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser
August 9, 2024
Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser. The…
Uniqlo Expands Its Deal With The International Tennis Federation (ITF)
July 25, 2024
Japanese apparel giant Uniqlo has expanded its long-term partnership with the International Tennis Federation (ITF). Under its…
Burberry Signs Up Another Celebrity Endorser In Asia
May 14, 2024
British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…
Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser
February 20, 2024
Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador. …
Denim Brand Lee Seals Celebrity Endorsement With Bollywood Starlet
December 18, 2023
American denim brand Lee has secured a celebrity endorsement from Bollywood starlet Sara Ali Khan as…
Wrangler Enters The Asian Gaming Metaverse With Zepeto
December 11, 2023
Wrangler Jeans is collaborating with Naver owned Zepeto, Asia’s largest metaverse to launch a series of…
Valentino Adds Chinese Star Andy Yang To Its Growing Endorsement Portfolio
November 30, 2023
Italian couture label Valentino has secured a deal from Chinese acting sensation Andy Yang. The 31-year-old…
Aldo Taps Filipina Star Gabbi Garcia As Celebrity Endorser
November 14, 2023
Filipino entertainment sensation Gabbi Garcia has become the latest celebrity endorser for Canadian shoes and accessories…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
