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Alcoholic Beverages/Liquor
Popular Baijiu Brand Targets Affluents Via Chinese MMA
April 25, 2017
Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.
Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?
March 23, 2017
Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…
Leading Asean Rum Nets A Landmark NBA Partnership
March 14, 2017
Leading Filipino spirits maker Tanduay has scored a first for an ASEAN brand through its partnership with NBA’s Brooklyn Nets, which has point guard Jeremy Lin in its…
Jammin’ YouTube Music Series Attracts Telco and Whisky Sponsors
August 15, 2016
Indian multi-channel network Qyuki, which boasts Oscar Award winner A.R. Rahman as a co-founder, has unveiled Jammin’ its latest music themed digital content offering.
ASN Interview: 101India Head Honcho Demystifies India’s Branded Content Scene
February 5, 2016
With the rise of digital penetration and insatiable hunger for snackable content amongst Indian audiences, brands are foraying into the scene to engage with youthful consumers.
ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience
December 14, 2015
The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…
Hard Liquor Brand Breaks new Ground with Tennis Sponsorship In China
September 24, 2015
Tianyoude, a Chinese barley wine brewery, has secured a significant sponsorship deal with the ATP China Open, the glitziest tournament in the domestic tennis market that tips off…
Chinese Baijiu Brand Finesses Into UK Market Using Classical Music
March 2, 2015
Chinese baiju (grain based spirit) brand Wuliangye has sealed a five-year USD750k sponsorship deal with the Philharmonia Orchestra (UK).
Agnez Mo Becomes Johnnie Walker Ambassador
December 1, 2014
Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…
Xiaomi Pumps In US$1 Billion For Content Creation
November 7, 2014
Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.
