Register
to get articles and more to your inbox
News & insights
Archive
Directory
Alcoholic Beverages/Liquor
LVMH Banks On Long-Term Formula One Partnership With Belvedere Scoring Landmark Deal
March 10, 2025
Luxury goods giant LVMH is leveraging on its long-term sponsorship deal with Formula One (F1); making…
Chivas Regal Secures Charles Leclerc As Global Ambassador
March 5, 2025
Pernod Ricard’s Scotch whiskey brand Chivas Regal has secured a multi-year deal with Ferrari F1 driver…
Glenfiddich Backs Aston Martin Aramco Formula One (F1) Team
November 29, 2024
William Grant & Sons owned Glenfiddich has secured a multi-year deal with the Aston Martin Aramco…
Royal Stag Solidifies Cricket Partnership With Recent Extension
June 14, 2024
Indian whisky brand Royal Stag has extended its partnership with the International Cricket Council (ICC) for another…
Glenfiddich Rolls Out Branded Content Series In India
January 25, 2024
William Grant & Sons owned brand Glenfiddich latest branded content TV series “Where Next?” in India focuses…
Pernod Ricard Moves Ahead With Endorsements In India
March 16, 2022
Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
Soju Category Leader Eyes Southeast Asian Expansion With AFF Suzuki Cup
November 12, 2020
Jinro - the leading maker of soju, the South Korean rice wine akin to China's baijiu…
Baijiu Brand JNC Partners Manchester City
June 1, 2019
Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
Bacardi Avoids Dark Market Regulation Through Indie Music Partnerships
May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
