Airline

Etihad Airways Quashes Inter Milan Sponsorship Speculation

October 21, 2015

Etihad Airways has firmly distanced itself from a lucrative sponsorship deal with Serie A football club Inter Milan, which is owned by Indonesian tycoon Erick Thohir.

Japan Airlines (JAL) Banking On Global Sporting Partnerships

August 7, 2015

World basketball governing authority, FIBA, has secured a new global sponsorship deal with Japan Airlines (JAL) until the end of 2016.

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…

Emirates Tipped To Consolidate Its Global Tennis Footprint

July 20, 2015

Emirates is widely tipped to replace Corona as the ATP’s lead sponsor from early 2016, according to numerous tennis insiders, with a deal believed to be worth at…

Asian Club Football Giant Hooks Up With Etihad

July 17, 2015

Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.

FINA Checks In With ANA

July 2, 2015

All Nippon Air (ANA), the long-term official airline partner of the Japanese Swimming Federation (JSF), has secured a four-year sponsorship deal with FINA, the global governing body for…

How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?

June 30, 2015

Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

Will FIFA's Remaining Asian Sponsor Give Sepp the Red Card?

May 29, 2015

Joseph S. Blatter's recent re-election as the President of FIFA - and the results to come from the US Justice Department investigation into a cartel of (allegedly) corrupt FIFA…

Air Astana Title Sponsors Kazakhstan’s First Marathon

May 5, 2015

Kazakhstan’s national carrier, Air Astana, is set to become the title sponsor of the Central Asian nation’s first full marathon in Astana on September 13.