October 14, 2010
Thai food company, Charoen Pokphand Foods (CP Foods) has become a major sponsor of Thailand Premier League club Buriram PEA football.
September 7, 2010
AirAsia has increased its involvement with the Asean Basketball League (ABL), becoming the new title sponsor for the 2010/11 season.
August 13, 2010
Malaysian based company Tune Group has taken over from its airline subsidiary, AirAsia to become the new Principal Partner for Professional Games Match Officials (PGMO) for the next…
July 15, 2010
Further to last week’s article, Air Asia X and Lotus as expected, officially announced a partnership during the British Formula 1 Grand Prix held at Silverstone over the…
July 7, 2010
F1 team Lotus look set to add another sponsor to its 2010 car with team boss Tony Fernandes’ AirAsia airline expected to come aboard as early as this…
June 14, 2010
Emirates has named its third international sports stadium after securing a sponsorship deal with Britain's Durham County Cricket Club.
February 12, 2010
AirAsia chief Tony Fernandez has signed an agreement with Dorna Sports to become title sponsor of this year’s British Grand Prix (MotoGP).
October 15, 2009
AirAsia has become the official airline partner of the ASEAN Basketball League and will provide free in-season flights for players and staff.
August 21, 2009
Organisers of the Tokyo bid for the 2016 Olympics have announced they now have 17 Japanese companies serving as official sponsors.
June 26, 2009
AirAsia has signed a deal to sponsor US NFL team Oakland Raiders. The deal is said to be worth RM 1million and will see the airline displaying the…