AFC

Japanese Gaming Giant Konami Renews Asian Football Deal

January 27, 2021

Japanese video game giant Konami has renewed a deal with the Asian Football Confederation (AFC) for the…

China Likely To Host 2023 AFC Asian Cup

May 16, 2019

China has been all but confirmed as the hosts for the 2023 AFC Asian Cup football tournament after its only bidding rival, South Korea, withdrew from the bidding…

Asian Football Confederation (AFC) Stuns With Lucrative Commercial Rights Deal

June 14, 2018

The Asian Football Confederation (AFC) has secured a massive boost in revenue for its commercial rights, displacing its 25-year incumbent agency in the process.

Challenger Brand Molten Wades Into The Asian Football Scene

May 8, 2018

Japanese sports equipment brand Molten is making a beeline for the continent’s football scene, sealing an Official Match Ball deal with the Asian Football Confederation (AFC).

Toshiba In Trouble: 18 Active Sponsorships at Risk in Asia

April 12, 2017

In recent years, the dominance of Japanese Consumer Electronics' brands has been usurped by their Chinese and Korean counterparts but one Japanese brand is grabbing the headlines for…

Insurance Giant Dribbles Into Asia’s Football Sponsorship Market

February 22, 2017

The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.

Tag Heuer Upsets Incumbent Local Watch Sponsor; This Time in Japanese Football

October 26, 2016

Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.

AFC Clocks A High-Profile Deal With Swiss Luxury Watchmaker

September 5, 2016

Swiss luxury watch brand Tag Heuer is rapidly cementing its position as one of the leading sponsors in the Asian sponsorship scene, and has now sealed a four-year…

LeTV Goes The Jack Ma Route As It Eyes CSL Beijing Guoan

January 6, 2016

With Chinese business moguls making a beeline into the rapidly growing local sports industry, it is little surprise that online streaming platform LeTV has its eyes on Chinese…

AFC Champions League Shirt Snub Causes Controversy In Chinese Sports

November 26, 2015

Dongfeng Nissan, a sponsor of Guangzhou Evergrande Taobao Football Club, is suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s…