Swiss Luxury Watchmaker Rolex Cements WTA Partnership 

With women’s tennis rising in popularity, Swiss luxury watchmaker Rolex has cemented its partnership with the Women’s Tennis Association (WTA).  

The Swiss brand is poised to become the official timekeeper and timepiece of the Hologic WTA Tour and will continue to back the WTA Finals Presented by Public Investment Fund (PIF), which was recently held in Riyadh, Saudi Arabia and claimed by Rolex Testimonee Coco Gauff.

Presently, WTA events have an annual televised audience of over one billion people courtesy of global broadcast screenings while the organisation’s social media presence is also rising, with followers up 26% over the previous year and video views up 195% year to date.

Besides announcing the start times for the semi-finals and finals of WTA 1000 events and the WTA Finals, Rolex and the WTA will work together to create social media content that will give tennis fans an avenue to connect with their favourite stars.

Marina Storti, CEO of WTA Ventures, enthused,“We are pleased and proud to expand our long-standing partnership with Rolex as we undergo a powerful transformation in women’s tennis. The sport continues to inspire millions across the world with its engaging heroes, exciting play and social impact campaigns.”

“We share our core values with Rolex: a competitive spirit, technical precision, respect for tradition and pushing beyond personal limits. We are excited to see what we can achieve together in the coming years.”

According to ASN data, women’s tennis has seen investment of US$98.4m in the Asian sponsorship landscape since Q122.  Meanwhile, Rolex (18.1%, ~US$26.6m) is the 2^nd highest spender for its category in the Asian sponsorship landscape since Q122, with quarterly average hitting US$2.2m+ during this period, and Q424 tipped to reach almost US$6.7m, nearly 2.9 X of the usual average.