Singapore Based Crypto Exchange Platform Zoomex Partners MoneyGram Haas F1 

Leading Singapore based crypto exchange platform Zoomex has secured a partnership deal with the MoneyGram Haas F1 Team. 

The deal is part the revival of crypto sponsorships in Formula 1 after its heydays in 2021. It also follows the return of Gate.io and Coinbase partnering Oracle Red Bull F1 team and Aston Martin Aramco F1 team respectively last month. Last December, Formula 1 extended its deal with Crypto.com till 2030.  

Prior to this deal, Zoomex had entered the motorsport sponsorship world in 2023 by backing the rise of current MoneyGram Haas F1 team racer Oliver Bearman in Formula 2.    

Jerry Hsu, CEO of Zoomex, “At Zoomex, we champion speed, precision, and strategy—values synonymous with Formula 1. Our collaboration with MoneyGram Haas F1 Team not only amplifies our global presence but also introduces millions of fans to the dynamic realm of crypto trading. We are immensely proud of our journey with Ollie Bearman and look forward to further pushing the boundaries of technology and performance.”

Under the deal, Zoomex’s branding will be emblazoned across the MoneyGram Haas F1 team, including the car’s barge boards, nose, driver suits, and apparel. Besides branding, the partnership also involves exclusive fan engagement opportunities, VIP race access, and innovative crypto trading rewards, linking the racing and crypto finance worlds. 

Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team, reaffirmed, “Welcoming Zoomex signifies a natural alignment of cutting-edge technology and competitive spirit. As both Formula 1 and crypto trading thrive on innovation, this partnership opens new avenues for fan interaction and market exploration. Zoomex’s commitment to excellence, coupled with their support for Ollie, mirrors our relentless pursuit of success on and off the track.”

According to ASN data, the cryptocurrency category (8.8%, ~US$142.2m) is the fifth largest spender in the Asian sponsorship market since Q222, with an average quarterly investment of almost US$11.9m during this period. With the deluge of deals for Q125, we are certain the numbers should rise above our conservative estimate of US$7.7m+.