Neuro Gum Seals Endorsement With Formula 1 Racer Yuki Tsunoda 

Japanese Formula 1 racer Yuki Tsunoda, who is part of the Oracle Red Bull Racing team, has become the global ambassador of Neuro Gum. 

The collaboration sees the 25-year-old racer known for his grit and electrifying speed team up with Neuro Gum, a functional confectionery designed to boost peak mental health.

The deal will also see see Neuro Gum design one of Tsunoda’s race helmets for an F1 Grand Prix during the season, providing an opportunity for the brand to boost its global awareness. 

Co-Founder and CEO Kent Yoshimura, Neuro Gum, stated, “There’s so much cross-collaboration between us also, not just with our Japanese heritage, but Ryan’s (co-founder and CFO) story with his injury, and the resilience it takes to make it to the top team, which Yuki was finally able to make and then perform at his highest in his hometown of Japan — and to be a Japanese F1 driver, which is very rare, as in, he’s the only one.”

“Then on top of that, also just our own Neuro story, how we founded it, the values that we care about, the focus that is required to build a business for any startup entrepreneur, and how that ties into his journey.”

Yuki Tsunoda added, “With 24 races around the world, staying sharp and focused during every session is essential, and using Neuro plays a strong part in this.”

According to ASN data, the FMCG:Wellness & Vitamins supplement platform has invested almost US$168.2m in the Asian sponsorship market since Q322, with an average quarterly investment of almost US$14.5m. Since the investment of US$102.1m in the first half of 2023, the average quarterly investment has veered between US$3.4m and US$8.2m, and the forecast for Q225 is tipped to reach similar levels, with investment set to hit almost US$7.7m.