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Navitas Solar Partners Royal Challengers Bangalore For Upcoming IPL 2024 Season
Indian solar panel manufacturer Navitas Solar has clinched a partnership with IPL franchise Royal Challengers Bangalore (RCB) for the upcoming season.
Under the deal, the homegrown solar manufacturer will become the renewable energy partner of RCB during IPL 2024.
Following the deal, Rajesh Menon, vice president and head, Royal Challengers Bangalore, said, “RCB is pleased to partner with Navitas Solar. This collaboration underscores our belief in advancing the awareness about sustainability.”
Saurabh Aggarwal, Navitas Solar, added, “We are excited to announce a new partnership with Royal Challengers Bangalore for the upcoming T20 season. We are confident that working together with the team will yield outstanding results, and we are excited to expand on this success to further support sustainability efforts within the cricketing community.”
“This collaboration will not only increase our visibility and brand recognition, but also align with our goal of promoting a more sustainable future. By teaming up with one of the T20’s most popular teams, we aim to influence cricketers and cricket enthusiasts to encourage global adoption of renewable energy solutions and environmental conservation.”
According to ASN data, cricket (12.8%, ~US$1.78b) is the 3rd largest backed sport in the Asian sponsorship landscape since Q221. With a popular national team and IPL, the world’s richest T20 cricket tournament, it is no surprise that Indian dominates the sport’s sponsorship market with a whopping 94.8% share.
