to get articles and more to your inbox
News & insights
Archive
Directory
Leading power and home electrical brand Luminous has renewed its shirt sponsorship deal with IPL franchise Rajasthan Royals for the upcoming season.
The season, which begins on 23rd March 2024, will continue seeing Luminous’ logo emblazoned on the front of Rajasthan Royals’ shirts and training kits.
“The two brands are also joining forces for a cause to encourage participation in sustainability initiatives in Rajasthan for driving significant community impact,” the franchise added.
Rajasthan Royals CEO Jake Lush McCrum said, “Our values are deeply aligned and the social impact that we intend to create through effectively activating solar energy and enriching livelihoods in communities across Rajasthan is incredibly exciting.”
According to ASN data, Luminous (~US$9.1m, 35.9%) is the biggest investor for its category across the Asian sponsorship market since Q121. Unsurprisingly, all its spends are focused on backing cricket across India; including a personal endorsement deal with the legendary Sachin Tendulkar.
Want access? Whether you're buy-side, sell-side, agency or invested in the industry in another way, choose a plan that suits you now.
Register for free to begin searching the free content on ASN:
Some content is for Subscribers only and can only be accessed under a subscription plan
View Premium PlansYour session has timed out for security reasons. Please login again.
You have successfully activated your new nominee(s)!
ASN will be in touch very soon. For now, we’ve given you a free News profile so feel free to browse the 4,000 or so insight articles on the site. We’ll take you there now