Indian Oil Renews Ultimate Table Tennis (UTT) Title Sponsorship Deal

Indian Oil has renewed its sponsorship deal with Ultimate Table Tennis (UTT), the nation’s biggest professional table tennis tournament. 

Under the deal, the oil and gas MNC will continue serving as the league’s title sponsor for UTT’s upcoming season.  The partnership sees Indian Oil leverage on the tournament’s live broadcast visibility, digital and on-site presence. 

The MNC’s branding will also be prominently visible on courtside LED boards, court floor stickers, and on the umpire chair. Furthermore, the timeouts are branded as  “IndianOil Time Out” and each match winning performance also comes with an IndianOil branded reward. 

Following the deal, UTT Promoters, Vita Dani and Niraj Bajaj, said,“We are delighted to have IndianOil come back as our title sponsor for UTT 2024. Having one of the largest and most trusted companies in India certainly reinsures our efforts toward growing the sport.”

Sandeep Sharma, Executive Director (Corporate Communications & Branding), IndianOil, added, “Continuing with our commitment to supporting Indian sports and nurturing talent across various disciplines, IndianOil is proud to partner with Season 5 of Ultimate Table Tennis. We are more than happy to make a meaningful contribution to the growth of table tennis in India and hope to see a thriving sporting culture in India through this association.”

This season will introduce a expanded format featuring eight franchises—including two new teams, Jaipur Patriots and Ahmedabad SG Pipers—  vying for the title held by defending champions Goa Challengers .   

The tournament will take place at Chennai’s Jawaharlal Nehru Indoor Stadium from August 22 to September 7.

According to ASN data, Indian Oil has invested about US$1.1m+, a mere 0.3% share for its category in the Asian sponsorship market since Q421, with a quarterly average investment of almost US$96k during this period. However, Q324 is poised to see an investment of US$618k, slightly over 6.4 X of their usual quarterly average. The brand’s deals include UTT and Surjit Hockey Tournament.