Game Developer Krafton Seals Deepika Padukone Endorsement

Game-developing company Krafton India—the brains behind Battlegrounds Mobile India—has sealed a collaboration with Bollywood star Deepika Padukone. 

The 38-year-old Bollywood star has become BGMI’s celebrity endorser in a year-long deal, and will also be unveiled as a playable character in the game with a brace of character skins that personify her style and personality. 

Sean Hyunil Sohn, CEO, Krafton India, said, “We are excited to partner with Deepika Padukone, a Global Ambassador & Icon to create unforgettable moments for our players. This collaboration is an endeavour to push boundaries and deliver fresh experiences for BGMI fans.”

“By bringing together the worlds of gaming and entertainment with the biggest star Deepika Padukone at its forefront, we aim to create a truly immersive and engaging world within BGMI.”

Deepika Padukone, added, “It is a thrilling opportunity to embark on this new chapter with the BGMI family. Gaming has become a cultural phenomenon in India, and I’m excited to connect with the incredible energy of the gaming community.”

“It’s an honour to be a part of something so dynamic and engaging. I look forward to seeing how my fans react to the in-game avatar and exclusive items!”

According to ASN data, game developers have invested almost US$86.6m in the Asian sponsorship market since Q421, however,  the industry has been dominated by Indian fantasy sports app Dream 11’s sizeable investment of slightly over US$75.1m during this period.  

Prior to this deal, Krafton had collaborated with the likes of Bollywood actor Ranveer Singh, cricketer Hardik Pandya and IPL franchise Mumbai Indians.