Industry

Girls’ Generation Member Social Media Faux Pas May Result In Endorsement Boycotts

August 19, 2016

Girls’ Generation member Tiffany is facing a backlash in Korea from fans and brands alike after a recent social media controversy.

Will "Table Tennis X" Revive The Sport's Sponsorship Growth Figures in Asia?

August 18, 2016

Table Tennis in Asia ranks well outside the Top 10 of the most sponsored sports but a new initiative, just launched during the Olympics, looks like a gamechanger…

India’s Branded Content Industry Boosted By Recent Partnerships

August 12, 2016

India’s biggest e-commerce player Flipkart will focus on branded content to drive growth and traffic on its platform.

Will Hallyu Pay The Price For Korea-China Missile Shield Spat?

August 5, 2016

The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.

It’s Showtime For Wanda; Another Entertainment Deal In The Bag

August 1, 2016

Wanda Cinema Line, which runs China’s largest movie theater circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.

It’s Showtime For Wanda, Another Entertainment Deal In The Bag

August 1, 2016

Wanda Cinema Line, which runs China’s largest movie theatre circuit, is poised to fully acquire Mtime.com, a Beijing-based online movie marketing and media company for US$280m.

WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow

July 28, 2016

With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…

Women’s Kabaddi Scores An Unexpected Hit Among Indian Audience

July 25, 2016

The first two matches of the Women's Kabaddi Challenge (WKC) held late last month had a viewership of 38 million - the highest ever viewership for sports involving…

Brand Dhoni Still Going Strong; Scores Endorsement With Aussie VC Firm

July 22, 2016

Indian cricket veteran Mahendra Singh Dhoni, who captains the national limited-overs teams, will become the global brand ambassador for Secured Venture Capital, an Australia-based VC firm led by…

Iranian Football Could Be Asia’s Next Sponsorship Goldmine

July 10, 2016

Following the lifting of economic sanctions in Iran early this year, the nation’s sports industry, particularly football, is primed to attract foreign sponsorship investment, according to certain leading…