Industry

Team India Sponsorship Rights To Bring In US$80m Windfall

February 16, 2017

The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…

Aston Villa’s Chinese Owner Winks At Hollywood

February 15, 2017

Chinese conglomerate Recon Group, which owns English football club Aston Villa, is in talks to acquire Avi Lerner's Millennium Films, producer of The Expendables franchise.

Huawei Gets Busy For 2018 PyeongChang Winter Olympics

February 14, 2017

With less than a year left for the PyeongChang Winter Olympics, Chinese telco giant Huawei has started work on the fixed-line network infrastructure.

Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall

February 13, 2017

Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.

Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly

February 1, 2017

The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…

Indian eSports Scores A Fairy Godfather

January 19, 2017

The emerging Indian eSports scene is poised for a massive boost in 2017, thanks to backing from entrepreneur Ronnie Screwvala.

Mashable Eyes A Slice Of China’s Branded Content With Tencent Collab

January 18, 2017

Digital media and entertainment player Mashable has set its eyes for a China launch, partnering with Tencent for localisation efforts.

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…