Industry

City Football Group Eyes Asian Expansion

March 28, 2017

City Football Group (CFG), the owners of EPL nouveau riche Manchester City FC, has eyes on adding Chinese and Indian football clubs into its stable.

La Liga President Javier Tebas opens Singapore office

La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga

March 25, 2017

Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…

Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?

March 23, 2017

Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…

Media Spending Fuels India’s Sport Sponsorship Market In 2016

March 20, 2017

Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…

North Korea-Malaysia Diplomatic Row Spillovers Into Football

March 13, 2017

The diplomatic row between North Korea and Malaysia following the assassination of Kim Jong Nam - the estranged half-brother of Pyongyang’s dictator Kim Jong Un, at KL International…

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…

Indonesian eSports Platform Scores An Investment Boost

March 3, 2017

Indonesia’s eSports platform RevivalTV is a mere seven months old, but it has scored a major investment deal, a boost for Asean’s biggest eSports market.

Baidu Guns For AR Dominance

March 2, 2017

Major Chinese search engine Baidu is poised to invest in AR beyond brand marketing to the travel, architecture and healthcare industries, as it diversifies from its online advertising…

85% of Social Media Users Behave Like Brands, Says UM Report

February 28, 2017

A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.