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La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?
March 23, 2017
Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…
Media Spending Fuels India’s Sport Sponsorship Market In 2016
March 20, 2017
Media spending was the biggest single driver of the Indian sports sponsorship market in 2016, increasing by almost 25% and accounting for over half of the total, new…
North Korea-Malaysia Diplomatic Row Spillovers Into Football
March 13, 2017
The diplomatic row between North Korea and Malaysia following the assassination of Kim Jong Nam - the estranged half-brother of Pyongyang’s dictator Kim Jong Un, at KL International…
Yahoo Singapore Unveils Storytellers To Court Brands
March 6, 2017
Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…
Indonesian eSports Platform Scores An Investment Boost
March 3, 2017
Indonesia’s eSports platform RevivalTV is a mere seven months old, but it has scored a major investment deal, a boost for Asean’s biggest eSports market.
Baidu Guns For AR Dominance
March 2, 2017
Major Chinese search engine Baidu is poised to invest in AR beyond brand marketing to the travel, architecture and healthcare industries, as it diversifies from its online advertising…
85% of Social Media Users Behave Like Brands, Says UM Report
February 28, 2017
A recent report has revealed most consumers utilise social media platforms as a means to promote themselves, rather than as a destination for fun and entertainment.
Alibaba-owned UCWeb Banks On India’s Content Creators
February 21, 2017
Alibaba subsidiary UCWeb is poised to focus on tapping the potential of user-generated content (UGC) in India.
Laos Football Dealt A Match Fixing Blow
February 17, 2017
The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…
