Industry

McLaren Becomes First F1 Team In eSports

May 6, 2017

With the global eSports market reportedly worth almost US$500m, it’s little wonder that Formula 1 team McLaren-Honda has launched a virtual racing competition.

Chinese Women’s Football: The First of Many Defaults for LeSports?

May 4, 2017

LeSports (a subsidiary of China's conglomerate LeEco) is in hot water, reportedly owing US$1.4m in sponsorship fees to the Chinese Women’s Super League (CWSL).

Twitter And Bloomberg Set To Collaborate On 24/7 News Channel

May 1, 2017

Twitter is poised to partner Bloomberg to create a round-the-clock news show as the social media looks to diversify its portfolio of ad revenue.

Youku Poised To Produce A Tame Local SNL For China

April 28, 2017

Alibaba-owned video streaming platform Youku has secured a partnership with NBC Universal to produce the Chinese version of iconic sketch comedy show Saturday Night Live.

Alisports Gets Serious About Asia’s eSports Scene

April 18, 2017

Alisports and the Olympic Council of Asia (OCA) will collaborate to bring eSports to the 2022 Asian Games in Hangzhou, according to a China Daily report.

Amazon Strengthens Indian Content Roster

April 13, 2017

Amazon Prime is expanding its roster of Indian-centric content worldwide to give Netflix a run for its money in one of the world’s largest entertainment markets.

Report: Marketers Poised For Greater Curation In The Future

April 11, 2017

Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Line Aims To Drive Brand Partnerships On Back Of Video Content Growth (Thailand)

March 29, 2017

Line Thailand is going big on its free online video content service as the mobile messaging company aims to leverage the massive rise of domestic online video advertising…