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Report: PwC Forecasts Impressive Growth For VR In China
June 13, 2017
The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.
NBA Eyes Expansion Into China’s Massive eSports Market
June 9, 2017
The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.
Napster-Rakuten Gear Up For A Streaming Challenge In Japan
June 5, 2017
Japan’s reluctance to adopt music streaming platforms has been a conundrum for media observers but the format may gain momentum after Napster and Rakuten announced a major partnership…
Tencent Leverages On Youth Factor For Its Web Movies
May 29, 2017
Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…
Brands Look at Alternative Real Estate Channels to Reach Affluents in India
May 26, 2017
Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.
Shakira Fans Go On A Global Treasure Hunt
May 24, 2017
Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.
Tencent and Universal Collaborate To Develop Chinese Music Scene
May 17, 2017
Record label Universal Music Group and Chinese music streaming behemoth Tencent Music have signed an agreement which includes the distribution and licensing of Universal record labels to Chinese…
Gujarat Lions Sponsor In Hot Soup
May 12, 2017
The Allahabad High Court has issued a notice to the Board of Control for Cricket in India (BCCI), Sony Pictures Network and a pan masala manufacturing company for…
Dior Faces Social Media Meltdown In China
May 10, 2017
French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.
McLaren Becomes First F1 Team In eSports
May 6, 2017
With the global eSports market reportedly worth almost US$500m, it’s little wonder that Formula 1 team McLaren-Honda has launched a virtual racing competition.
