Industry

China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback

June 26, 2017

China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.

Major Handset Players Battle For IPL Title Sponsorship

June 23, 2017

The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…

Chinese Video Streaming Giant Splashes Over US$100m to Adapt Stephen Chow’s Blockbusters For Small Screens

June 14, 2017

Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.

Report: PwC Forecasts Impressive Growth For VR In China

June 13, 2017

The demand for virtual reality (VR) headsets will be greatest in China and is poised to hit 85.9m units by 2021, according to a recent PriceWaterhouseCoopers (PwC) report.

NBA Eyes Expansion Into China’s Massive eSports Market

June 9, 2017

The NBA is seemingly poised to set up an eSports league in China, according to a recent CNBC report.

Napster-Rakuten Gear Up For A Streaming Challenge In Japan

June 5, 2017

Japan’s reluctance to adopt music streaming platforms has been a conundrum for media observers but the format may gain momentum after Napster and Rakuten announced a major partnership…

Tencent Leverages On Youth Factor For Its Web Movies

May 29, 2017

Youth Tencent, part of the giant Chinese internet and gaming group, has amassed an impressive pool of producers and investors for the first edition of its web movie…

Brands Look at Alternative Real Estate Channels to Reach Affluents in India

May 26, 2017

Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.