Industry

Report: Online Video Forecast To Grow 3x In Asia By 2022

July 18, 2017

The online video market in Asia is set to grow nearly threefold over the next five years, reaching more than US$46b by 2022, according to a recent report…

MTV Shuga Poised For An Indian Remake

July 13, 2017

MTV Shuga, the award-winning African drama series, focusing on issues of family planning, safe sex, and HIV, will be localised in India by 2020.

Report: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017

July 10, 2017

Chinese social media users are most pleased with WeChat, while younger generations have a higher satisfaction rate with Weibo; female consumers look to social media to make purchasing…

Report: Japanese Media & Entertainment Market Forecast

July 7, 2017

A recent PwC report covering the Japanese media and entertainment market has revealed some interesting forecasts for the next five years, which includes online spending growing at half…

PKL Strengthens Claim As South Asia's Cult Favourite

July 4, 2017

Sponsorship revenue for Pro Kabaddi League (PKL) has risen 320% and the number of advertisers has increased by three-fold in its fifth year, according to a leading Star…

Big Brands Court Indian Badminton’s New Golden Boy

June 27, 2017

Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…

China’s Streaming Clampdown Likely To Augur Branded Content Sponsorship Setback

June 26, 2017

China's TV and film regulation body has clamped down live video and audio streaming services on three major websites, including Weibo.

Major Handset Players Battle For IPL Title Sponsorship

June 23, 2017

The major handset players of India - Oppo, Xiaomi, Motorola, Intex and the incumbent sponsor Vivo - are in a race to grab the title sponsorship rights for…

Chinese FMCG Brands Reign Supreme On Home Turf

June 21, 2017

China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…