Industry

Why Facebook Live is a new must for Sports platforms

September 6, 2017

Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…

Amazon Prime India Dishes Out More Reality Shows To Hook Local Audiences

August 31, 2017

Amazon Prime Video India has launched three homegrown reality shows in comedy and music to entice local audiences.

De Beers Set To Splash US$140m To Court Indian & Chinese Consumers

August 30, 2017

De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.

Singaporean Millennials Can’t Recall SEA Games Sponsors

August 29, 2017

A massive 84% of Singaporean millennials are unable to recall the names of brands partnering the ongoing SEA Games in Kuala Lumpur, according to research from micro-survey app…

Brand IPL Continues to Climb: Hits US$5.3b

August 25, 2017

The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…

China's Grey Rhinos Crackdown Will Impact Sports & Entertainment Industry

August 22, 2017

With 'black swans' and 'grey rhinos' (obvious and predictable dangers to a country's economy) dominating headlines in China, the impact of Central Party curbs is now starting to…

Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon

August 21, 2017

Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.

Major Brands Jostle For Title Sponsor of LoL World Championships In China

August 17, 2017

German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.