Industry

Chinese Government Eyes The Nation’s Emerging eSports Industry

December 7, 2017

The growth of eSports in China has been fueled by private companies including Jaguar’s recent sponsorship of a King of Glory tournament… But now the Chinese government wants…

iflix Commissions First Original Series

December 6, 2017

The Asia-focussed video streaming platform iflix is producing its first-ever original drama series, from out of Malaysia, scheduled to premier globally in mid-2018.

Netflix Enters Bollywood With Ronnie Screwvala Collab

November 28, 2017

Netflix is unsurprisingly entering Bollywood with its first project titled Love Per Square Foot, slated for release early next year.

Ramsay Faces The Heat For Endorsing Weak Korean Brew

November 26, 2017

British chef Gordon Ramsay is known for his impeccable taste and surly screen persona but his latest beer endorsement in South Korea is not going down well there.

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.

The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017

November 13, 2017

The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…

Sponsorship Investment Slows in Asian Formats Despite Ongoing Popularity

November 3, 2017

Gameshows and singing competitions rule TV formats in Asia, taking up almost 50% of the total of 285 format titles broadcast in the first half of 2017 on…

Brands Can Tap First-Mover Advantage In India’s Esports Industry

October 27, 2017

eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.

Lexus Shows No-Nonsense Position Over Weinstein Partnership

October 26, 2017

Lexus, the luxury brand of Japanese auto giant Toyota, is ending its five-year partnership with The Weinstein Company (TWC) over sexual harassment and abuse allegations against co-founder Harvey…

Netflix Chills With Juventus

October 13, 2017

The OTTs are encroaching into the world of sports content more and more. The latest deal in the space is from Netflix who has partnered with the Italian…