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MS Dhoni Sues Troubled Amrapali Group
April 13, 2018
Former Indian skipper MS Dhoni has sued maligned real estate developer Amrapali Group over unpaid dues worth Rs 150 crore (~US$23m)
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Amazon Prime Deepens Its Football Content Offerings
March 7, 2018
After our feature on Twitter encroaching into the sports OTT world last week, Amazon Prime has now sealed a deal with La Liga in Spain to launch a…
Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout
March 6, 2018
Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…
La Liga Hopes To Entice Fans With Free Matches
February 21, 2018
La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.
What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?
February 20, 2018
PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.
An Indian Makeover For TV Hits, The Office & Criminal Justice
January 20, 2018
BBC Worldwide India will partner Mumbai production company Applause Entertainment to produce localised versions of The Office and Criminal Justice.
Shenzhen Pulls WTA Finals From Singapore
January 18, 2018
The Women’s Tennis Association (WTA) has reportedly chosen Shenzhen as the next host of its season-ending Finals tournament.
Chinese Sponsorship Woes For La Liga’s Real Sociedad
January 3, 2018
La Liga club Real Sociedad is trying to lessen the negative publicity caused by its troubled Chinese sponsor Qbao.com.
Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
