Industry

Riot Games And MTV Bet On Southeast Asia’s eSports Rise

April 15, 2018

Leading video game publisher Riot Games will collaborate with MTV to launch Hyperplay, an esports and music festival in Singapore.

MS Dhoni Sues Troubled Amrapali Group

April 13, 2018

Former Indian skipper MS Dhoni has sued maligned real estate developer Amrapali Group over unpaid dues worth Rs 150 crore (~US$23m)

The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship

April 7, 2018

The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…

Amazon Prime Deepens Its Football Content Offerings

March 7, 2018

After our feature on Twitter encroaching into the sports OTT world last week, Amazon Prime has now sealed a deal with La Liga in Spain to launch a…

Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout

March 6, 2018

Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…

La Liga Hopes To Entice Fans With Free Matches

February 21, 2018

La Liga president Javier Tebas has revealed the league’s plans to launch its own OTT platform this August in a recent interview with Spanish business newspaper Expansion.

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.