Industry

IPL 2018 Sees 45% Spike In Paid Media Partners

May 29, 2018

Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.

Philippines Football Catching Commercial Tailwind

May 23, 2018

The beautiful game is set for a tailwind in the Philippines as the national team successfully earns its stripes across the continent: qualifying for the Asian Cup and…

Tencent Revenue Boost Driven By Branded Content & Games

May 20, 2018

Strong revenue from games and advertising lifted revenue and profit margins at Chinese online behemoth Tencent.

Viacom18 Intensifies Original Digital Content Game As Overall Linear TV Sponsorship Softens

May 8, 2018

Viacom18 has announced it will produce a slate of short films and web programming in India, under a new studio, at the same time as ASN's spend index…

Egyptian Govt Resolves Mo Salah’s Image Rights Row

May 2, 2018

Egypt Football Association’s head honcho has apologised to the nation’s superstar Mohamed Salah for a dispute over image rights, highlighting the clout of the 25-year-old Liverpool winger.

Vice Outlines India Gameplan

April 26, 2018

Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…

Streaming Bolsters India’s Music Industry

April 23, 2018

Music streaming contributed 27% growth to the Indian music industry last year, which saw overall revenues increase from US$85.8m in 2016 to almost US$109.1m in 2017.

Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue

April 17, 2018

Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…