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China’s BYD Sponsorship With Arsenal Might Be Fraudulent
July 16, 2018
EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.
Report: Asian Content Production Spend Rises 80%
July 13, 2018
Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…
Report: China's eSports Market To Reach US$1.5B in 2020
July 2, 2018
A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.
Report: APAC Sports Media Rights To Hit US$5b This Year
June 27, 2018
The market value of sports media rights in Asia Pacific, excluding China, is on course to reach US$5b this year, representing growth of 22% since last year, according…
Report: Singapore Ad Market To Dip In 2018
June 23, 2018
Singapore’s advertising economy is poised to shrink by 2.2% in 2018, with export weakness, lethargic gross domestic product, US and EU policy uncertainty all leading to weak consumer…
Suning Out To Wrest Full Control of Inter Milan
June 23, 2018
Jindong Zhang, majority shareholder of Italian football club Inter Milan, is looking to gain full control of the Serie A team, according to Italian media reports.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
Mastercard's 2018 FIFA World Cup Ambush Fail
June 4, 2018
The latest Mastercard ambush marketing campaign for the World Cup has become a controversial own goal, scoring brickbats across social media for its insensitivity.
Singapore-based eSports Team Flash Partners Lagardere To Milk Sponsorship Opportunities
June 3, 2018
With first-mover advantage, Singapore-based eSports organisation Team Flash eyes to become a major player in the largely untapped Southeast Asian market.
IPL 2018 Sees 45% Spike In Paid Media Partners
May 29, 2018
Despite pre-season fears, there has been a sharp rise in the number of advertisers in the 2018 edition of the Indian Premier League (IPL) compared to last year.
