Industry

UFC Partners Chinese Short Form Content Platform Toutiao

March 29, 2019

The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.

Tencent Sees Profits Dwindle Despite Impressive Digital Ad Growth

March 27, 2019

Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.

IPL’s Kings XI Punjab Desperately Scrambles For A Title Sponsor

March 21, 2019

With a mere three days for their opening IPL 2019 match next Monday, Kings XI Punjab are still without a title sponsor for the season.

Lazada Plugs Shoppertainment Across Southeast Asia

March 21, 2019

As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.

Malaysian Football Hits Commercial Limbo As It Breaks Ties With Telekom Malaysia

March 18, 2019

The Malaysian Football League has terminated its sponsorship deal with Telekom Malaysia (TM) following the failure of the latter to comply with obligations.

Video Streamer Hotstar Finally Ramps Up Its Original Content Slate

March 12, 2019

Fox's Indian streamer Hotstar is building on its homegrown original content offerings, including local remakes of BBC shows The Office and Criminal Justice.

NBA Deepens Alibaba Partnership

March 12, 2019

The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.

City Football Group Eyes An Indian Super League Club Next

March 6, 2019

The owners of Manchester City are poised to invest in an Indian football club as they expand their footprint in Asia, City Football Group’s Chief Executive Ferran Soriano…

PGA Tour Open To Gambling Industry Sponsorships: Asia Still Off-Limits

March 2, 2019

Following last May’s lifting of the federal ban sports betting by the US Supreme Court, the PGA Tour is finally open to sponsorship backing from the gambling industry.