Deals

Colgate MaxFresh Sparkles With Ranveer Singh

March 17, 2016

Former copywriter turned Bollywood actor Ranveer Singh, who is known for his quirky brand endorsements, has secured another collaboration with Colgate-Palmolive India.

Asian Mobile Giants Tussle For Messi

March 16, 2016

FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…

Neerja Star Kapoor Brings On Her Bling Game

March 15, 2016

Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.

More Japanese Backing For Vietnam's Football Sponsorship Landscape

March 14, 2016

Z.com, a Japanese GMO Internet Group providing domain and hosting rights, has clinched a deal to become the latest sponsor of the Vietnamese national football teams, including the…

Another Sponsorship Coup For Malaysia’s Domestic Football

March 11, 2016

Malaysia’s fifth-largest telco U Mobile has become the official co-sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, beginning from the 2016 season.

Captain Cool M.S. Dhoni Stars For Health Supplement Rebrand

March 10, 2016

India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.

Vietnamese Bank Becomes Barcelona's Latest Partner

March 9, 2016

Just last week, we reported on how FC Barcelona had set its eyes on Vietnam for commercial expansion…This wasn't a surprise as football dominates the Vietnamese sports Sponsorship…

Reebok India Strikes Branded Content Gold On International Women’s Day

March 8, 2016

Bollywood star Kangana Ranaut, the latest celebrity to endorse Reebok India, has channeled her challenging road to stardom in the sports brand’s ‘Fit To Fight’ campaign.

Major Chinese Infant Food Splashes To Back Youth Football

March 7, 2016

With football being in the spotlight of the burgeoning Chinese sports industry, Beingmate Baby and Child Food has agreed a 10-year deal to develop grassroots youth football with…