Deals

Captain Cool Dhoni Kits Out For Emerging Indian Smartphone Brand

April 11, 2016

The endorsement battle between Virat Kohli and MS Dhoni has gone full throttle in recent years, now the latter has clinched a deal with homegrown handset brand Lava…

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

CNBC Stays Ahead Of The 24Hr News Pack With Sri Lanka Content Deal

April 5, 2016

One of the world’s biggest business and financial news network, CNBC, has secured a content partnership deal with Sri Lanka’s Ministry of Finance, to produce a series focusing…

Telco Solidifies Its Content Game In The Philippines

April 4, 2016

CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).

Italian Domestic Football Courts Asian Sponsors

April 1, 2016

Taiwanese tyre maker Kenda Tires and Chinese consumer electronics giant Changhong have secured deals with Serie A and B marketing partner Infront for on-field advertising in certain Italian…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

Yanjing Beer Continues Partnering Team Dragon

March 28, 2016

With football hogging the headlines in China, it was inevitable Yanjing Beer, the state-owned brewery, has chosen to renew its sponsorship deal with Team Dragon, the country’s national…

Partnerships Drive Record Revenue At Chinese Super League

March 24, 2016

The annual revenue for the Chinese Super League (CSL) this season has hit new levels at USD230m, according to industry reports.

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

Asian Beach Games Scores Its First Sponsors

March 21, 2016

Preparations for the fifth edition of the Asian Beach Games (ABG) in Da Nang, Vietnam, is picking up steam with almost US$1m committed from its first sponsors.