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Taiwanese Cycle Giant Plumps For Middle Eastern Market With Fresh Partnership
August 2, 2016
Taiwanese bicycle manufacter Merida, the second largest in its category, is set to partner the first Middle Eastern pro-cycling team as their title sponsor and official equipment supplier,…
A-List Partners For India’s Nascent Rugby Scene
July 29, 2016
While cricket and to a lesser extent football has flourished in India, rugby has never been much of an attraction in the nation’s sporting scene, however things look…
Chinese Smartpone Maker Guns For Indonesia Market Dominance With FC Barcelona Partnership
July 26, 2016
Chinese smartphone maker Oppo, which first secured a three-year sponsorship with leading European football club FC Barcelona (FCB) last September, has clinched a two-year deal to become the…
Suzuki Continues Backing Asean's Biggest Football Tournament
July 20, 2016
Suzuki Motor Corporation will continue as the title sponsor of biennial regional soccer tournament the Asean Football Federation’s (AFF) Championship for the fifth straight edition.
UAE’s Rugby Scene Gets A Boost From Long-Term Partner
July 19, 2016
With Asian rugby’s gradual emergence into the global spotlight in recent years (e.g. development and sponsorship of rugby grass roots efforts in China, upcoming 2019 Rugby World Cup…
Toho Bets On Pokemon Go Hype For Upcoming Movie Release
July 15, 2016
Major Japanese film producer, distributor and exhibitor Toho is banking on the global craze for the Pokemon Go augmented reality game to fuel demand for the popular animation…
More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles
July 15, 2016
The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…
Popular Punjabi Rappers Bring The Bling In India’s Branded Content Market
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
New Indian Boxing Event Punches Above Weight On The Sponsorship Front
July 12, 2016
The WBO Asia Pacific Super Middleweight Championship featuring Indian boxer Vijender Singh’s debut pro fight in New Delhi this Saturday, is turning out to be a promising new…
MEMBERS ONLY: Chilean Wine Maker Serves An Ace With Asia’s Oldest ATP Tournament
July 7, 2016
Chilean wine maker Vina Maipo has secured a two-year partnership deal with the Rakuten Japan Open, the oldest ATP 500 professional tournament in Asia.
