Deals

Bank of Singapore Hops On Another Branded Content Play With CNBC

May 5, 2016

One of the world’s biggest business and financial news network, CNBC, has announced a partnership with Bank of Singapore on ‘Running in the Family’ a new, five-part series.

K-Drama Heartthrob Turns Captain For Jeju Air

May 4, 2016

Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.

UnderArmour Expands Deal With Asian MMA Platform To Take On The Big Guys

May 3, 2016

Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.

Swiss Watch Brands Battle in India For Supremacy

May 2, 2016

Reigning Indian Premier League (IPL) champions Mumbai Indians' skipper, Rohit Sharma has followed the footsteps of his teammate Harbhajan Singh as brand ambassador for Swiss luxury watch brand…

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.

Kumho Guns For Millennial Traction With Psy Collab

April 21, 2016

Korean tyre major Kumho has banked on the popularity of 39-year-old ‘Gangnam Style’ acclaimed rapper Psy in its latest branded content play to raise it brand awareness amongst…

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Michelin Starred Chef Hypes Up Quaker In India

April 19, 2016

Michelin starred, celebrity chef Vikas Khanna is set to endorse PepsiCo’s health and nutrition brand Quaker in India.

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

French Sportswear Brand Leverages China's Golf Scene For Growth

April 14, 2016

French sportswear brand Le Coq Sportif has agreed a title sponsorship deal with the China LPGA for this year’s Beijing Ladies Classic, which will be held in Shunyi…