Deals

LeEco Spices Up The Indian Smartphone Race With Bollywood Move

June 15, 2016

Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…

Is a Chinese Air-wave of Sponsorship, led by XiamenAir, about to hit Asia?

June 14, 2016

Two hundred new international air routes will surge out of China in 2016*... and with 14 international airlines of Chinese origin (not including cargo), could XiamenAir's recent sponsorships…

Indian Two-Wheeler Behemoth Roars Ahead With Prestigious Hockey Title Sponsorship

June 7, 2016

Indian two-wheeler maker Hero MotoCorp continues its quest as the biggest Asian player in hockey sponsorship, by securing title sponsorships with both the male and female editions of…

Aussie Wine Partners Manchester City With An Eye On The Chinese Market

May 31, 2016

Wolf Blass, one of Treasury Wine Estate (TWE)’s flagship brands, has become Manchester City's official wine partner for Asia, the Middle East, Africa and Mexico.

Asian Tourism Body Looks Beyond Spots & Dots To Bag European League Partnership

May 27, 2016

While many Asian tourist boards measure themselves on archaic metrics, Tourism Malaysia has sealed a multi-dimensional deal with La Liga to stay ahead in a heavily competitive tourism…

Under Armour Now Turns Sights On Securing Headline Platform in China

May 19, 2016

The disruptive American sports brand Under Armour is slated to venture into China’s most popular sport with a big money investment in the country’s top-tier basketball league, according…

Oscar Winner Backs India’s Rio Olympics Campaign

May 13, 2016

World-renowned music composer A.R Rahman has become the latest goodwill ambassador for the Indian contingent in the upcoming Rio Olympics.

Team Dragon Roars Ahead With Long Term Brewery Partner

May 10, 2016

Ahead of the Summer Olympics in Rio, state-owned Zhujiang (Pearl River) Brewery has continued to back the Chinese national basketball team as its official beer partner.

Man City Exploit State Investment In China With New Partnerships

May 9, 2016

While the tussle for the fourth spot in the EPL has gathered steam recently, Manchester City is catching up with its rival Manchester United by scoring a raft…

EPL’s West Brom Out To Game Asia With Record Shirt Deal

May 6, 2016

Middleweight English Premier League club West Bromwich Albion (WBA) has secured a shirt sponsorship deal with Asian-facing online gaming operator K8 Group from next season, replacing rival TLCBET.