Deals

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.

Challenger Household Appliances Brand Partners Malaysian Badminton Club

October 4, 2016

Malaysian Purple League team Puchong United Badminton Club (PUBC) has secured a primary sponsorship deal from the local arm of Turkish white goods brand Beko.

Volleyball's "Iron Hammer" Becomes Endorsement Darling In China

October 4, 2016

Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.

E-Commerce Giant Disrupts With Music Festival Play In India

September 28, 2016

The race for consumer engagement among major e-commerce players in India is heating up this festive season.

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

Inaugural Cambodian Games Scores Major Corporate Sponsors

September 12, 2016

Cambodia’s first ever National Games - which will take place from October 25 to November 5 - looks poised to score two small but significant sponsorships worth a…

Popular Energy Beverage Partners Malaysia’s SEA Games Efforts

September 6, 2016

The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.

AFC Clocks A High-Profile Deal With Swiss Luxury Watchmaker

September 5, 2016

Swiss luxury watch brand Tag Heuer is rapidly cementing its position as one of the leading sponsors in the Asian sponsorship scene, and has now sealed a four-year…

Chinese Electronics Giant Haier Invests In Local Wine App

September 1, 2016

Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…