October 26, 2016
Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.
October 25, 2016
China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.
October 19, 2016
Japan’s national carrier has been unveiled as the inaugural title sponsor of the 2017 PGA Tour Champions event in the country.
October 18, 2016
Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…
October 17, 2016
The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
October 11, 2016
Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.
October 10, 2016
The first Indian female to win a silver at the Olympics has scored a blue-chip sponsorship deal with state enterprise Vizag Steel.
October 7, 2016
Italian racing bicycle brand Colnago is poised to sponsor TJ Sport-Lampre’s team with bicycles from next year as a way to break into China’s nascent cycling scene.
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…