Deals

DBS Rides On Sachin Mania & YouTuber Jose Covaco In India

November 23, 2016

DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.

Milo Banks On FC Barcelona To Engage Asian Children

November 22, 2016

Fresh from scoring a massive shirt sponsorship deal with Japan’s Rakuten, FC Barcelona has bagged a new global partnership with FMCG giant Nestle.

Vivo Replaces Korean Star During Hallyu Embargo

November 21, 2016

Chinese handset maker Vivo has secured a deal with Taiwanese actor Eddie Peng as its brand ambassador.

Tinder Swipes Right Into Bollywood

November 16, 2016

Dating app Tinder is intensifying its branded entertainment partnerships in India, the app’s biggest market in Asia.

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Zippo Lights Up In Bollywood

November 11, 2016

After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Anta Knocks Out Nike With Pacman Play

November 7, 2016

At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…

Manchester United Sleeps Tight With Chinese Bedding Partner

November 1, 2016

While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…