Deals

Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands

December 7, 2017

One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.

Debut Short-Form Cricket Tournament Bags Murky Sponsor

December 4, 2017

The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…

Total Oil India Engages Millennial Males With First Branded Content Deal

December 1, 2017

Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…

Thai Airways’ Domestic Sponsorship Spend Dips; Bids For Overseas Platforms

December 1, 2017

The English Football League (EFL) - the organising body for the second, third and fourth tiers of English club soccer - has managed to swing Thai Airways away…

VinGroup Backs Ryan Giggs Helmed Football Academy In Vietnam

November 27, 2017

Vietnamese conglomerate VinGroup is funding a new local football academy in Hanoi, spearheaded by former British footballers including Ryan Giggs and Paul Scholes.

Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan

November 21, 2017

Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.

ISL's Mumbai City FC Scores 50% Sponsorship Growth

November 16, 2017

The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…

Asian Games Rolls Ahead With Familiar Sponsors

November 16, 2017

Sponsorship for the 18th Asian Games in Indonesia has been on the overdrive with a clutch of deals secured earlier this week.

Manchester City Strikes Amazon Prime Content Deal

November 14, 2017

Amazon Prime has set its sights on the English Premier League, collaborating with title favourite Manchester City FC on an exclusive, behind-the-scenes TV series this season.

Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement

November 10, 2017

Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…