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Hero MotoCorp Returns To Hockey
August 29, 2017
Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.
India’s Leading Craft Beer Bops With Saavn
August 24, 2017
India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.
Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals
August 11, 2017
The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.
MasterCard Changes Tack With a More Purist Martial Arts Platform
August 9, 2017
MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…
Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market
August 7, 2017
Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.
Hisense Continues Investing In The Beautiful Game
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
Konka Gets Back Into Sponsorship Game With La Liga Collab
July 31, 2017
Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.
Traveloka Continues Sponsorship Spree
July 28, 2017
Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).
Singtel Continues Backing Local Olympians
July 27, 2017
Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.
Major Indian Two-Wheeler Continues Investing In Domestic Football
July 24, 2017
Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.
