Deals

Latest Kohli Endorsement Comes Across As Insincere

September 19, 2016

Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.

Manchester City Score Global Robot Partnership From Chinese Tech Firm

September 14, 2016

Fresh from a successful fan-led hackathon in the UK, Manchester City continues creating buzz in the tech world after signing a landmark partnership deal with Shenzhen-based tech firm…

Inaugural Cambodian Games Scores Major Corporate Sponsors

September 12, 2016

Cambodia’s first ever National Games - which will take place from October 25 to November 5 - looks poised to score two small but significant sponsorships worth a…

Popular Energy Beverage Partners Malaysia’s SEA Games Efforts

September 6, 2016

The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.

AFC Clocks A High-Profile Deal With Swiss Luxury Watchmaker

September 5, 2016

Swiss luxury watch brand Tag Heuer is rapidly cementing its position as one of the leading sponsors in the Asian sponsorship scene, and has now sealed a four-year…

Chinese Electronics Giant Haier Invests In Local Wine App

September 1, 2016

Chinese consumer electronics behemoth Haier has invested US$10m in 9KaCha, a popular homegrown wine app similar to Vivino, and is poised to use the platform’s exhaustive wine and…

Chinese National Football Teams Score Zegna As A Partner

August 30, 2016

Luxury Italian menswear brand Ermenegildo Zegna - one of the first to enter China’s fashion market in the 1990s - has secured a 4-year deal to be the…

ASEAN Snack Maker Breaks Into Sponsorship With Million Dollar Local Football Deal

August 23, 2016

Thai seaweed snack makers Tao Kae Noi will sponsor the Football Association of Thailand (FAT) to a tune of US$866k in cash as the national team prepares for…

Challenger Health Supplement Brand Backs Niche Athletes In Malaysia

August 17, 2016

Multi-level marketing (MLM) company Usana Malaysia, which focuses on nutritional supplements, will be sponsoring dodgeball player Muhamad Heidy Mohd Yusoff and triathlete Shahrom Abdullah for the next 18 months.

Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement

August 16, 2016

Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.