Deals

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

Bangkok Airways Soars With Borussia Dortmund

March 16, 2018

Bangkok Airways has struck a regional partnership deal reportedly in the US$1m range with Bundesliga kingpin Borussia Dortmund earlier this week.

Lexus Continues Investing In Digital Branded Content

March 15, 2018

Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).

India’s Paytm Bats Ahead With Big Cricket Partnerships

March 13, 2018

The Board of Control for Cricket in India (BCCI) has announced a partnership with Paytm, no stranger to big cricket deals.

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day

What Does Sportradar’s PFL Deal Herald For The Filipino Football Industry?

February 27, 2018

The Philippines Football League (PFL), the top-tier of club football in the Asean nation, has agreed a multi-year partnership with the performance data business Sportradar.

Mengniu Gets Big On Football Sponsorship Ahead Of World Cup

February 27, 2018

Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.

Telenor Makes Bold Move Continuing A Category Pattern in Asia

February 24, 2018

The Norwegian telco major Telenor Group has taken a bold move with an investment into Mixed Martial Arts (MMA), in Myanmar: a deal which looks to be following…

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.