Deals

eSports Lures Intel Away From Safer Platforms In China

January 25, 2018

Intel continues to be focused in widening its reach in China’s eSports sponsorship scene, securing a deal with the nation’s emerging eSport club Tyloo’s Counter Strike:GO (CS:GO) and…

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.

Shinhan Bank Surprises With Record-Breaking Korean Baseball Deal

January 16, 2018

South Korea’s elite baseball league, KBO League, has pocketed a record-breaking title sponsorship deal with Shinhan Bank.

Troubled AC Milan Bets On Asian Bookie Partnership

January 11, 2018

Italian football club AC Milan has announced a multi-year sponsorship deal with online betting platform Vwin.

Netflix Scores Deal With Malaysia’s Godfather of Comedy Harith Iskander

January 8, 2018

Popular Malaysian comedian Harith Iskander has become the first Asean personality to score a Netflix original comedy deal.

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…

Racquet Sports Specialist Head Eyes China For Growth, Seals CTA Deal

December 13, 2017

The Chinese Tennis Association (CTA) has announced a four-year partnership with Head, beginning in 2018.

100Plus Scores Another Safe Deal In Malaysia

December 13, 2017

Isotonic drink 100PLUS has secured a five-year deal worth US$1.48m to be the official beverage partner of the revamped Kuala Lumpur Sports City (KLSC) from next January.

India's Leading Deodorant Brand Bets On Romance Author Collab

December 12, 2017

India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.