Deals

KL Sports City Scores Telco For Malaysia's First Naming Rights Deal

January 17, 2017

Ahead of Malaysia’s 60th year of independence, the newly revamped KL Sports City has secured a major, long-term naming rights deal with Asian telco Axiata, brokered by Total…

Thai Energy Drink Invests In Local Football

January 16, 2017

Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.

Uber Hails The Man Utd Connection

January 13, 2017

Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.

Tencent Cements Presence In Thailand’s Digital Content Scene

January 5, 2017

China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.

Organic FMCG Brand Goes for Blue Collar Audiences In India’s Niche Sports

January 4, 2017

The Pro Wrestling League (PWL), has secured the fastest growing local FMCG - Patanjali Ayurved - as the title sponsor of the wrestling league for the next two…

Music Streamer Deezer Strikes A Chord With EPL Giant

December 14, 2016

Brands sponsoring popular playlists of music streaming platforms has been on the rise. However, Paris-based Deezer has rewritten the narrative by striking a partnership with an EPL powerhouse.

Audemars Piguet Gets Arty For China

December 9, 2016

Art and luxury brands have always been a compatible match, so it’s no surprise to see high-end Swiss watchmaker Audemars Piguet extending its influence in China’s contemporary art…

Hisense Nets Another Sporting Partnership

December 7, 2016

Following high-profile sponsorship deals with the Australian Open, Euro 2016 and China’s gymnastics team at the Rio Olympics, Hisense has acquired a coveted deal in the badminton world.

Indonesian Youth Football Gets A Hand From PSG

December 5, 2016

French football kingpin Paris Saint-Germain (PSG) is expanding its footprint in Indonesia, one of Asia’s largest football markets, with its latest project.

Emerging Electronics Brand Haier Continues Investing In Fight Sports

November 29, 2016

Pakistan’s sole professional boxer Muhammad Waseem successfully defended his WBC Silver Flyweight title in Seoul last Sunday and was swift to express dismay with the lack of government…