Deals

S-League Trudges With Usual Sponsors

February 8, 2017

With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.

Rockets Continue Being Top Drawer For Chinese Brands

February 7, 2017

Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.

Emerging Bank Bowls Ahead With India’s Blind Cricketers

February 6, 2017

IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.

VH1 Supersonic Grows Sponsorship Revenue By 200%

February 3, 2017

Viacom 18’s VH1 Supersonic, one of the hottest EDM festivals in India, has claimed to double its sponsorship value since its launch in 2013.

Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams

February 2, 2017

The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

Malaysian Telco Pounds Ahead With One Championship Partnership

January 26, 2017

ONE Championship has renewed its partnership with Tune Talk, Malaysia’s largest mobile prepaid service provider, ahead of a blockbuster event in Kuala Lumpur next month.

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…