Deals

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Zippo Lights Up In Bollywood

November 11, 2016

After Music Concerts in China, premium American lighter brand Zippo is using Bollywood as a key brand platform as it expands across India.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

Anta Knocks Out Nike With Pacman Play

November 7, 2016

At the tail end of his career, boxing superstar Manny Pacquiao has finally scored a new sporting partnership deal with Chinese sports major Anta, after he was dropped…

Manchester United Sleeps Tight With Chinese Bedding Partner

November 1, 2016

While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…

La Liga Toasts Wine Deal In China Too

October 31, 2016

Spain’s elite football league, La Liga, has scored its first ever wine sponsorship deal with homegrown winery Marques del Atrio.

Tag Heuer Upsets Incumbent Local Watch Sponsor; This Time in Japanese Football

October 26, 2016

Swiss luxury watchmaker Tag Heuer has sealed a ‘top’ partnership deal with the J-League, one of Asia’s most established football leagues.

Leading Chinese TV Maker Partners NBA's Minnesota Timberwolves

October 25, 2016

China-based TCL Corporation, the third largest television maker in the world, has secured an official TV partnership with NBA team Minnesota Timberwolves.

Japan Airlines Tees Up For The First PGA Tour Tournament In The Country

October 19, 2016

Japan’s national carrier has been unveiled as the inaugural title sponsor of the 2017 PGA Tour Champions event in the country.

Chinese Basketball Clubs Unveil New Partnerships Despite Woes

October 18, 2016

Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…