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Gillette Back (Hairless?) Chinese eSports Stars To Reframe Market Shrinkage
May 11, 2019
The world's leading razor brand, Gillette, has launched a marketing campaign with a basket of five Chinese eSports professionals... but do any of them really shave?!
New Ride-Hailing Firm Backs Vietnam Football To Raise Brand Awareness
May 7, 2019
In an ambitious bid to raise brand awareness in Vietnam's competitive ride-hailing category, local start-up Be Group is backing the Vietnam Football Federation in a three-year deal.
Kent RO Continues Investing In Cricket Across South Asia
May 5, 2019
In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
Puma Banks On Rising Bollywood Starlet Sara Ali Khan
May 4, 2019
German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.
Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms
April 28, 2019
In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.
Lenovo Focusses Once More on SEA eSports
April 19, 2019
Electronics and computer hardware maker Lenovo has once again declared its focus on eSports in the Asia region, through a deal with the Singaporean eSports organisation Resurgence.
TCL Backs Another Inspirational ESPN Branded Content Series
April 12, 2019
TCL, the world’s third largest television brand, has reignited its partnership with ESPN, backing “Born A Legend” a new branded, short-form video content series.
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows
April 5, 2019
With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.
Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements
April 3, 2019
FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.
