Deals

Port Operator Props up Filipino Golf With The Potential For Brand Expansion

April 24, 2017

After a 17-year break, the Philippine Masters golf tournament is making a long-awaited return next month with corporate support from a company that could have reason to expand…

One Championship Scores Gaming Partnership In Philippines

April 21, 2017

Asia’s hottest mixed martial arts property One Championship has secured yet another innovative partnership.

Korean Air Hot on the Heels of ANA With Latest Branded Content Collab

April 20, 2017

Korea's national carrier has partnered CNN’s social video network Great Big Story on a Korean-centric branded content series.

Indian Start-Up Reality Show Gets eTailer Buy-in

April 19, 2017

Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.

Motorola Bites Into India’s Massive Cricket Sponsorship Industry

April 14, 2017

American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Challenger Insurance Brand Rucks Ahead With HK Sevens

April 4, 2017

Health insurer Cigna is poised to become an official sponsor of the Hong Kong Rugby Sevens from 2017 to 2019, moving up from being a partner for the…

Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy

March 30, 2017

Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…

Star India Ups The Ante In Kabaddi Investment

March 27, 2017

Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…