Deals

Men's Skincare Brand Breaks Out Of Japan With PSG

June 21, 2019

Reigning Ligue 1 champions Paris Saint-Germain (PSG) have bagged a new regional partnership in Asia with Japanese men’s skincare brand Bulk Homme.

Tiger Beer Gets Busy With A Brace Of Partnerships In Southeast Asia

June 17, 2019

Tiger Beer, Singapore's domestic beer, has penned a couple of 'big idea' partnerships in Southeast Asia (and beyond) in the past month. One as a pure brand play;…

Rakuten Adds Davis Cup to Its Portfolio

June 6, 2019

Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.

Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard

June 2, 2019

Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.

Baijiu Brand JNC Partners Manchester City

June 1, 2019

Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.

China’s NetEase Collaborates With Marvel: Eyes Global Ambitions

May 24, 2019

Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.

Oppo/Vivo sibling OnePlus Uses Downey Jr To Woo India & China

May 23, 2019

Chinese smartphone brand OnePlus - the sister of Oppo and Vivo - has created a campaign to tie in with its OnePlus 7 and OnePlus 7 Pro launches,…

WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!

May 21, 2019

Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…