Deals

Local Alcohol Giant Inspires FAT’s FIFA World Cup Dreams

February 2, 2017

The Football Association of Thailand (FAT) has received a major financial boost for its World Cup hopes from one of Asia's largest sponsors from the Beverages category.

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Challenger Asian Audio Brand Scores Cricket Superstar

January 30, 2017

The youthful exuberance of Indian cricket captain Virat Kohli has bagged him yet another brand endorsement deal…this time with Hong Kong-based consumer electronics maker Zeeva.

Malaysian Telco Pounds Ahead With One Championship Partnership

January 26, 2017

ONE Championship has renewed its partnership with Tune Talk, Malaysia’s largest mobile prepaid service provider, ahead of a blockbuster event in Kuala Lumpur next month.

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…

Toyota Continues Bankrolling Thai Football

January 23, 2017

Automobile brand Toyota continues its long-term strategy in Thailand’s football industry and consolidates position as market leader.

KL Sports City Scores Telco For Malaysia's First Naming Rights Deal

January 17, 2017

Ahead of Malaysia’s 60th year of independence, the newly revamped KL Sports City has secured a major, long-term naming rights deal with Asian telco Axiata, brokered by Total…

Thai Energy Drink Invests In Local Football

January 16, 2017

Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.

Uber Hails The Man Utd Connection

January 13, 2017

Global ride-hailing app Uber is the next big brand to jump onto the commercial clout of EPL’s Manchester United.

Tencent Cements Presence In Thailand’s Digital Content Scene

January 5, 2017

China’s SEO and entertainment major Tencent has its eye on Southeast Asia; sealing a partnership with Thai digital book and magazine publisher Oookbee.