Deals

Oppo Splashes A Massive US$162m For Team India Sponsorship

March 7, 2017

Oppo Mobile is poised to replace broadcasting giants Star India as the official sponsor of the Indian cricket team from April, winning the five-year rights package for a…

Outlier Deal sees Shipping Firm Pump More Cash into Table Tennis

March 1, 2017

Chinese shipping firm Seamaster is an almost unheard of company, but it's emerging as a regular backer of international table tennis. But what are its motivations?

Japanese Investment Giant Pitches In With World Baseball Classic

February 27, 2017

Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.

La Liga Partners Emerging Fantasy Sports Platform, Ballr

February 23, 2017

Live fantasy sports app Ballr has sealed a three-year sponsorship with La Liga, one of the most followed football leagues in the world.

Insurance Giant Dribbles Into Asia’s Football Sponsorship Market

February 22, 2017

The Asian Football Confederation (AFC) has secured a multi-year partnership deal with global insurance corporation, Allianz.

Pepsi Max Fizzes With Global Content Partnership For UCL

February 10, 2017

PepsiCo is activating its UEFA Champions League sponsorship on a global scale through content collaborations with digital sports platforms Copa90 and Bleacher Report.

S-League Trudges With Usual Sponsors

February 8, 2017

With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.

Rockets Continue Being Top Drawer For Chinese Brands

February 7, 2017

Chinese home decor company Scisky has secured a five-year sponsorship deal with NBA's Houston Rockets, as it eyes North America for its global expansion.