Deals

K-Pop Group Soothes Korea-China Tension With eTailer Deal

May 31, 2017

K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.

Chinese Insurance Giant Doubles CSL Investment

May 22, 2017

Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.

Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA

May 20, 2017

Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.

Amul Backs The Black Caps’ ICC Champions Trophy Campaign: Will More Indian Brands Follow Suit?

May 16, 2017

Indian dairy giant Amul has become the principal sponsor of the New Zealand cricket team for the upcoming ICC Champions Trophy.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.

RHB: the Most Loyal Malaysian Sponsor in Singapore

May 12, 2017

RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…

India’s Big Brands Hop on Bieber Mania

May 10, 2017

BieberMania is in full swing in Mumbai tonight with the DY Navi Patel Stadium expecting a sell-out 70,000 for the Canadian pop sensation’s first show in the country.

Vivo Sprints Ahead In India’s Sports Sponsorship Market

May 9, 2017

Chinese handset brand Vivo has clinched a five-year title sponsorship deal worth a record US$46.6m with the Pro Kabaddi League (PKL).

Fast Food Giant Backs SEA Games Again

May 2, 2017

McDonald's has become the silver sponsor of the 29th SEA Games and 9th Asean Para Games investing over US$230k in cash and kind.

Popular Baijiu Brand Targets Affluents Via Chinese MMA

April 25, 2017

Kunlun Fight, one of the most recognised combat sports start-ups in China, has secured an official alcohol sponsorship deal with the Moutai Group.