Deals

eTtailer Shopee Expands Domestic Football Partnership

July 14, 2018

Malaysian e-retailer Shopee and the Malaysia Football League (MFL) have collaborated on an official MFL merchandise online store.

Singtel Ramps Up Its eSports Game

July 11, 2018

Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Indian Engineering Pioneer Kirloskar Bags Rare Sponsorship

July 6, 2018

Indian engineering conglomerate Kirloskar is backing CNN’s branded content series Going Green Heroes as it courts C-suite business decision makers and government functionaries in Southeast Asia.

AirAsia and Vice Get Spicy With Branded Content Collab

July 5, 2018

Youth culture giant Vice has launched a new branded content travel video series for budget carrier AirAsia, aimed at promoting flights between Australia and India.

Federer Strikes Commercial Jackpot With US$300m Uniqlo Deal

July 3, 2018

Swiss tennis legend Roger Federer has confirmed his apparel switch from long-term sponsors Nike to Uniqlo on the first day of Wimbledon when he arrived for his opening…

TCL Cements Its Position As Asia’s Leading Basketball Sponsor

June 29, 2018

Leading Chinese consumer electronics brand TCL has recently scored a two-year global partnership deal with FIBA, the International Basketball Federation.