Deals

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

Bally Looks For Millenial Authenticity Via Global Hip-Hop Content

July 14, 2017

Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.

CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing

July 13, 2017

State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…

World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s

July 11, 2017

Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.

Chinese Bookmaker Latches Onto Werder Bremen

July 6, 2017

Bundesliga club Werder Bremen has announced a new partnership with the Chinese company Heji18.com.

Korean Air Doubles Up on Factual Networks for Branded Content

July 5, 2017

Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.

Battle of The Idols For Fast Food Giants In China

June 30, 2017

McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…