Deals

Battery Brand Invests In SEA Games To Raise Brand Awareness

October 25, 2019

Vietnamese battery brand Pinaco is backing the upcoming 30th SEA Games in the Philippines in order to raise awareness across the region.

Korean Battery Surprises With Barcelona Deal To Up Sales In SEA

October 15, 2019

South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.

FedEx Partners BBC In Latest Branded Content Deal

October 8, 2019

FedEx Express has secured a deal to partner BBC Global news in a branded content deal, including key Asian markets.

Oppo Lands First Esports Deal With Riot Games’ League of Legends (LoL)

October 8, 2019

Chinese smartphone giant Oppo has jumped on the esports wave, landing a multi-year deal with Riot Games.

Now The League of Legends (LoL) Attracts Non-Endemic Luxury Maison

October 1, 2019

Esports fever continues to sweep the world, and now the hugely successful League of Legends (LoL) World Championship has attracted an unexpected but very well known brand partner.

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.

AirAsia Rakuten Madrid Finals Revamped Davis Cup

AirAsia Backs Revamped Davis Cup; Looks For Value With Global Sporting Deals

October 1, 2019

AirAsia will partner the revamped Davis Cup finals (renamed Rakuten Madrid Finals) for the next two years as the Malaysian carrier eyes more global sporting properties for its…

SIA Continues Backing Singapore F1; Investment Unlikely Elsewhere in Asia

September 21, 2019

Singapore Airlines (SIA) has extended its title sponsorship of the Formula 1 Singapore Grand Prix for another two years until 2021 but it's a rare deal in Asia…