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Reignwood Park Backs Thailand’s Icons Series Debut
September 9, 2024
Reignwood Group’s real estate arm Reignwood Park has clinched a deal to become the title sponsor…
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement
September 5, 2024
Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…
Chinese Sport Flooring Specialist Enlio Renews Long-Term Partnership With FIBA
September 4, 2024
Chinese sports flooring specialist Enlio has renewed its deal with international basketball’s governing body FIBA until…
Bookmaker Betsson Strikes Premier Padel Deal
September 3, 2024
Online bookmaker Betsson has struck a global deal with Qatar Sports Investments owned Premier Padel Series. …
Asian Bookmaker Queen Casino Partners Bundesliga’s Borussia Monchengladbach
August 30, 2024
Asian bookmaker Queen Casino has clinched a partnership deal with Bundesliga club Borussia Monchengladbach. Under the…
Lee Kum Kee Targets Gen Z With Multi-Pronged Music Campaign
August 29, 2024
In a bid to engage Gen Z-consumers, Hong Kong heritage food brand Lee Kum Kee is…
TikTok Partners Paris 2024 Paralympic Games In Global Collab
August 28, 2024
Global short-form video platform TikTok has secured a partnership with the International Paralympic Committee (IPC). Through…
South Korea’s Coway Expands In Singapore With BTS Campaign
August 27, 2024
South Korean home appliances brand Coway famed for its water purifiers, has expanded in Singapore with…
Saudi Arabia’s Public Investment Fund (PIF) Partners Concacaf
August 26, 2024
Ahead of the next FIFA World Cup, Saudi Arabia’s Public Investment Fund (PIF) has partnered Concacaf,…
Chinese Dairy Giant Yili Strikes Regional Deal With PL Champions Manchester City FC
August 23, 2024
Chinese dairy giant Yili has negotiated a regional deal with reigning Premier League champions Manchester City…
Japanese Supermarket Chain Don Don Donki Snags A Bruno Mars Endorsement
August 22, 2024
Japan’s Don Quixote supermarket chain, known as Don Don Donki across the region, has struck a…
Emirates Renews Long-Term US Open Deal
August 21, 2024
UAE’s national carrier Emirates has extended its partnership with the United States Tennis Association (USTA) for…
Asahi Continues Investing In Rugby
August 20, 2024
Asahi Breweries has clinched a deal with rugby union’s 2024 Pacific Nations Cup tournament. Under the…
UBL’s Kingfisher Power Soda Backs The Indian Racing League
August 19, 2024
United Breweries Limited (UBL), a subsidiary of the Heineken Company, has struck a fresh partnership with The Indian…
Esports Organisation Gen.G Renews Partnership With Man City Esports
August 16, 2024
South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the…
Marriott Bonvoy Backs Rolex Shanghai Masters
August 15, 2024
Marriott Bonvoy, the travel rewards programme of Marriott International, has struck a three-year deal with the…
China’s Ganten Continues Partnership With Volleyball World
August 14, 2024
Chinese premium bottled water brand Ganten has renewed its multi-year deal with Volleyball World. The renewal sees…
Suntory’s Lucozade Partners Liverpool Football Club
August 12, 2024
Suntory owned energy drink Lucozade has scored a multi-year global partnership with Premier League giants Liverpool…
Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser
August 9, 2024
Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser. The…
American Cosmetic Brand Max Factor Eyes Indian Market With Latest Campaign
August 8, 2024
American cosmetic brand Max Factor wants a bigger stake in India’s makeup scene and has launched…
Lexus Renews International Tennis Federation (ITF) Partnership
August 7, 2024
Luxury automotive brand Lexus has continued its partnership with the International Tennis Federation (ITF), which began in…
Betway Becomes Global Betting Partner Of Manchester City FC
August 6, 2024
Major online bookie Betway has sealed a global deal with reigning Premier League champions Manchester City. …
Tiger Balm Scores Regional Partnership With FC Bayern Munich
August 5, 2024
Popular Singaporean pain relief brand Tiger Balm has struck a regional partnership deal with Bundesliga behemoth…
Fast Growing Filipino Gaming Platform PlayTime Taps On Vic Sotto Endorsement
August 1, 2024
Emerging Filipino gaming platform PlayTime has secured an endorsement with Vic “Bossing” Sotto, a legendary Filipino…
Lava International Backs Sri Lanka National Cricket Team’s Indian Tour
July 31, 2024
Indian MNC technology company Lava International—a maker of smartphones, consumer electronics and computer hardware—has struck a…
Mastercard Clinches Major Sponsorship Deal With McLaren
July 30, 2024
Payments giant Mastercard has sealed a multi-year sponsorship deal with Formula 1 (F1) racing team McLaren. …
Indian Tyre Brands Secure Major European Sporting Partnerships
July 29, 2024
Indian tyre brands have been on a roll in the European sporting landscape with a brace…
Louis Vuitton Seals Celebrity Endorsement From Blackpink’s Lisa
July 26, 2024
Following the release of “Rockstar”, her latest single earlier this month, Blackpink’s Lisa has joined the likes…
Uniqlo Expands Its Deal With The International Tennis Federation (ITF)
July 25, 2024
Japanese apparel giant Uniqlo has expanded its long-term partnership with the International Tennis Federation (ITF). Under its…
