Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Sahara and Bharti Airtel Enter Race for Indian Team
May 31, 2010
The BCCI will choose between Sahara and Bharti Airtel for Indian team sponsorship.
Hoa Sen Group to Sponsor Myanmar Footballers
May 31, 2010
Vietnamese steel producer Hoa Sen Group will sponsor the Myanmar senior men’s and Olympic football teams as part of its first overseas investment project.
Micromax Takes Sponsorship of Five Top Tournaments
May 28, 2010
Indian mobile phone brand Micromax is the title sponsor of five Indian international cricket tournaments.
National Team Receives Interest from Sponsors
May 28, 2010
Monnet Istpat & Energy Ltd. has joined other top Indian firms in purchasing the tender documents for sponsorship of India’s national cricket team.
Malaysian Firms Back National Games
May 27, 2010
The Government of Malacca has received RM 8.5 million in sponsorship for the 13th Sukma.
Airbus Promotes Green Issues at Sichuan School
May 27, 2010
Airbus China has teamed up with one local school community to develop students’ interest in environmental protection.
BCCI Opens Bidding Process to Replace Sahara
May 26, 2010
The BCCI is inviting bids for sponsorship of India’s national teams in preparation for next month’s end to its contract with Sahara.
Xtep Sponsors IAAF Diamond League
May 25, 2010
Chinese sportswear brand Xtep has become a partner and exclusive sportswear sponsor of the International Association of Athletics Federations Diamond League Shanghai from 2010-2012.
New Deal Takes OneAsia to New Markets
May 24, 2010
A new agreement signed between OneAsia and Bloomberg Television will see OneAsia tournaments broadcast to over 150 million households across Europe, the Middle East and Africa.
Cricket and Film Help Rebuild Sri Lanka Under Micromax Sponsorship
May 24, 2010
Mobile phone handset manufacturer Micromax has taken title sponsorship of the upcoming 11th IIFA Awards, organised by the International Indian Film Academy.
CCTV Sells Online Broadcast Rights to FIFA World Cup
May 21, 2010
Competition is heating up between China’s internet broadcasters after television network CCTV’s sale of FIFA World Cup online broadcast rights to multiple websites.
Telstra Sensis Rolls Out China CSR Programme
May 21, 2010
Australian telco Telstra Sensis is building sustainability within its Chinese operations by engaging employees and the community in CSR outreach.
Panadol Renews Partnership with Sri Lanka Medical Library
May 21, 2010
GlaxoSmithKline’s Panadol brand has extended its partnership with the Sri Lanka Medical Library.
Mazda Continues Sponsorship of All-Star Games
May 20, 2010
Mazda Motor Corporation has announced it will once more sponsor the two annual all-star games organised by the Nippon Professional Baseball Association.
Samsung Sponsors India's Asian Games Team
May 19, 2010
Samsung has signed an agreement with the Indian Olympic Association to become a sponsor of the Indian team at November's Guangzhou Asian Games.
Tata Consultancy Services Partners Pro-Cycling Team
May 19, 2010
European pro-cycling team Cervélo Test Team has appointed India’s Tata Consultancy Services as Official Technology Partner.
New interactive sponsorship charts available through Asia Sponsorship News
May 19, 2010
We have just launched a new tool allowing you to access sponsorship charts showing the total sponsorship spending patterns in major Asian countries as well as charts displaying…
Spice Mobiles Connects with Youth, Fights Terrorism
May 17, 2010
Indian mobile phone manufacturer Spice Mobiles has become the title sponsor of a television programme aimed at teaching India’s youth how to combat terrorism.
Indian Sponsor Expects Rs 900 Million from World Cup
May 17, 2010
Satyam Computer Services is expecting to earn close to Rs 900 million from its IT partnership with the FIFA World Cup.
Maxis Aquires FIFA World Cup Content Rights
May 14, 2010
Malaysian telco Maxis has acquired the local mobile content rights to the upcoming Fifa World Cup.
Time for sport to tackle climate change, says Chief Scientist
May 14, 2010
Building stadiums with "living roofs", subsidising public transport and encouraging fans to watch sport together at the pub are urgent measures the Australian sport sector should take to…
Korean Air Sponsors CNN Travel Programme
May 13, 2010
Korean Air has become the exclusive advertising partner of new CNN travel programme CNNGo.
All-China Games Draw 20 Million in Sponsorship
May 13, 2010
The Organising Committee of the Fourth All-China Games has received sponsorship revenue of over 20 million RMB.
UBS Returns as Title Sponsor of Hong Kong Open
May 12, 2010
Organisers of the Hong Kong Open have announced Swiss bank UBS will return as title sponsor for the 2010 event.
Xpax Sponsors Malaysian Youth Festival
May 12, 2010
Malaysia’s largest youth festival will this year be sponsored by Celcom Malaysia’s pre-paid mobile brand Xpax.
Robi Sponsors Asian Games Hockey Qualifier
May 11, 2010
Bangladeshi mobile phone carrier Robi has taken title sponsorship of the qualifying round for Asian Games hockey.
FIFA accused of overdoing it, as it pursues sponsorship infringements
May 11, 2010
Soccer world governing body FIFA is being criticised for being overzealous in its protection of sponsors for the upcoming World Cup in South Africa.
Walton Hi-Tech Sponsors National Athletics Championship
May 10, 2010
Walton Hi-Tech Industries has taken title sponsorship of the 35th National Athletics Championship, organised by the Bangladesh Athletics Federation.
Sports Toto Extends Support of Sports Development
May 10, 2010
Malaysia’s only national sports lottery operator Sports Toto Malaysia will sponsor Sabah’s Blue Marlin Swimming Club. The operator says it will consider applications from other sporting associations and…
Four Seasons and Intercontinental Renew Support to MRA Triathlon
May 10, 2010
The Four Seasons Resorts Jimbaran and Intercontinental Bali have once again joined as partners of the MRA Bali International Triathlon.
