Deals

Tommy Hilfiger Signs First Chinese Celeb Endorser

September 1, 2017

Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.

Hero MotoCorp Returns To Hockey

August 29, 2017

Indian two-wheeler maker Hero MotoCorp is poised to title sponsor the Asian Hockey Federation (AHF) Men's Asia Cup to be held in Dhaka next month.

India’s Leading Craft Beer Bops With Saavn

August 24, 2017

India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.

Chinese Volleyball Recovers From 2017 Sponsorship Setbacks With Two New Deals

August 11, 2017

The Chinese Volleyball Association (CVA) has agreed to new partnerships with Peak Sports and Tencent Sports.

Tahir Shaymanov Sayan Zhakupov 4th Asian Indoor Games

MasterCard Changes Tack With a More Purist Martial Arts Platform

August 9, 2017

MasterCard has become the latest official sponsor of the 2017 Asian Indoor and Martial Arts Games in Turkmenistan marking what looks like a deviation from its Asian sponsorship…

Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market

August 7, 2017

Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.

Hisense Continues Investing In The Beautiful Game

August 3, 2017

Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.