Deals

Puma Contrasts Kohli Deal with Emerging Indian Actress

June 12, 2017

Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.

Sachin Tendulkar Laces Up His Running Shoes For Marathon Endorsement

June 8, 2017

Cricket legend Sachin Tendulkar has been unveiled as the face of the IDBI Federal Life Insurance Spice Coast Marathon 2017 in Kochi on November 12.

Nike Nicks Chinese Basketballer From Li-Ning As It Grows Revenue In China

June 6, 2017

With the huge popularity of basketball in China, it seems surprising that it has taken this long for Nike to score its first ever local basketball endorsement.

Gayle Bats For Online Education Platform Expanding Into Asia

June 2, 2017

T20 cricket superstar Chris Gayle has become the ambassador of betterU, a Canadian online education and training marketplace looking to move into India.

FIFA Signs Up Asia's Biggest Sponsor

June 1, 2017

The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…

K-Pop Group Soothes Korea-China Tension With eTailer Deal

May 31, 2017

K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.

Chinese Insurance Giant Doubles CSL Investment

May 22, 2017

Chinese insurance firm Ping An will continue its title sponsorship of the Chinese Super League (CSL) for a further five years, according to media reports.

Tech Sponsorship Rising 44% in Asia: This Time it's GoDaddy & MMA

May 20, 2017

Asia’s largest sports media property, ONE Championship has secured a partnership deal with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures.