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Courts Malaysia hires new marketing director
July 1, 2010
Consumer retail goods company, Courts Malaysia has a new marketing director, Wendy Tan Pei Fang, who has a proven track record in growing brands by using of sponsorship.…
Corruption Commission investigates Malaysia badminton sponsorship dealings
June 30, 2010
The Malaysian Anti-Corruption Commission (MACC) is investing the Badminton Association of Malaysia (BAM) because of a sponsorship issue association with the last months Thomas and Uber Cup finals…
Reebok Provides Kit for Delhi Games
June 29, 2010
Reebok has signed two deals with the Delhi Commonwealth Games Organising Committee, each worth 100 million rupees. The Organising Committee has awarded Reebok the clothing contracts for both…
From Killing Fields to Tennis Courts
June 29, 2010
The Tennis Federation of Cambodia has celebrated the opening of its National Training Centre with main sponsor Ezecom. As the TFC’s first dedicated training facility, the NTC will…
Indonesian Badminton Accepts Tobacco Sponsorship
June 25, 2010
Indonesian tobacco company Djarum has become a sponsor of the Indonesian Open badminton tournament. Under the three-year sponsorship deal, Djarum will provide US$600 thousand in prize money annually.…
Dentsu Launches Social Media Handbook
June 24, 2010
Indian telco Aircel has sponsored Dentsu’s creation of a Social Media Handbook, aimed at demystifying potential online marketing channels. As one of India’s leading mobile service providers, Aircel…
Sponsors Provide Cash Boost to Cambodian Mountain-bikers
June 24, 2010
Increased interest from sponsors will allow this year’s Cambodia Mountain Bike Series to boost cash prizes and support top cyclists overseas. Currently being held in locations across Cambodia,…
IMG-Reliance Signs 30-year Management Deal with IBF
June 23, 2010
The Indian Basketball Federation has signed over sponsorship, advertising, franchising and IP rights to IMG-Reliance for the next thirty years. Signed with the aim of developing basketball at…
World Sport Group expands golf footprint
June 21, 2010
Singapore sports marketing company World Sport Group has increased its association with golf in Australia by finalising a five-year agreement to assist delivery of sponsorship and television coverage…
Sri Lanka Telecom Sponsors Olympic Day Run
June 18, 2010
Sri Lanka Telecom is the main sponsor of the Olympic Day Run 2010, part of a four-day celebration in the northern city of Jaffna. Approximately one thousand students…
SriLankan Airlines Draws Pro Surfers
June 18, 2010
SriLankan Airlines is set to sponsor the SriLankan Airlines Pro 2010 surfing tournament. As part of a campaign to position Sri Lanka as an international holiday destination, the…
CapitaLand Partners Panda Programme
June 18, 2010
CapitaLand, one of Asia’s largest real estate companies, is part of a campaign to name a pair of Giant Pandas set to arrive in Singapore next year. Partnering…
Amul Sponsors Music Reality Show
June 18, 2010
Dairy food producer Amul will sponsor India's newest music reality television show, Sangeeta Mahayuddham.
Tata Motors Becomes Official Supplier to Commonwealth Games
June 18, 2010
India’s Tata Motors has become the official vehicle supplier to this year’s Delhi Commonwealth Games. The Commonwealth Games Organising Committee has placed orders for close to 1,800 vehicles…
IT Community Sponsors FPAI Futsal Festival
June 16, 2010
Videocon and Webel have become partners of the Football Player’s Association of India’s second IT Futsal Festival.
Hyundai to Donate One Million Footballs to Africa
June 14, 2010
Hyundai plans to donate one million footballs to Africa as part of its 2010 World Cup sponsorship.
Emirates Secures Naming Rights to British Stadium
June 14, 2010
Emirates has named its third international sports stadium after securing a sponsorship deal with Britain's Durham County Cricket Club.
Avis Supplies Rentals to Shanghai World Expo
June 11, 2010
As a partner of this year’s Shanghai World Expo, car rental company Avis has captured the market in car rentals for foreign nationals.
Enjoy Jakarta Sponsors Indonesia Open
June 10, 2010
Enjoy Jakarta has confirmed that it will sponsor the national golf open, the Indonesia Open, scheduled to be held on 1-4 July in Jakarta.
IT Sponsor Withdraws from World Cup 2014
June 9, 2010
Indian IT services provider Mahindra Satyam has withdrawn its sponsorship of the 2014 World Cup in Brazil.
Worldwide Holdings Returns as Selangor Masters Sponsor
June 8, 2010
Worldwide Holdings Berhad has returned as sponsor of the Selangor Masters golf tournament for a third consecutive year.
SIDVIN Sponsors National Motorcycle Championship
June 8, 2010
Bangalore software company SIDVIN has joined with the Federation of Motor Sports Clubs in India to sponsor the Indian National Motorcycle Racing Championship 2010.
Santa Fe Joins Australian Community in CSR Outreach
June 4, 2010
Santa Fe Relocation Services has joined with AustCham Beijing in donating much needed items to local educational Charity Yearn2Learn.
Food & Wine Show Draws Sponsors to Ho Chi Minh City
June 4, 2010
The Australian Food and Wine Show in Ho Chi Minh City has drawn top brand sponsorship from the Australian and Vietnamese business community.
Sponsorship Revenue Leaves Deficit for Delhi 2010
June 4, 2010
With just four months until the Delhi Commonwealth Games, sponsorship revenue has reached just Rs 2.4 billion of the Rs 16 billion borrowed to host the event.
Tiger Beer and Samsung Sponsor Premier League in Singapore
June 4, 2010
Television broadcaster SingTel has signed Tiger Beer and Samsung as sponsors for Barclays Premiership programming in Singapore.
Sponsors must use 'money can't buy' to attract and motivate staff: Adidas
June 4, 2010
Sponsors that are failing to use their access to elite athletes to attract and motivate staff are missing out, according to an Adidas recruitment executive. Adidas North America…
Promoter locked in for Australian Open golf
June 4, 2010
Singapore company World Sport Group has reached a new six-year agreement with Golf Australia to continue as promoter of the Australian Open. World Sport Group assumed the role…
Asian Beach Games 2010 Launched in Beijing
June 1, 2010
Organisers in Beijing have celebrated the launch of the Third Asian Beach Games marketing programme by signing agreements with four official partners.
Sahara Wins Team India Sponsorship
June 1, 2010
Sahara India has outbid Bharti Airtel to become the new title sponsor of the Indian cricket team. Sahara, which has sponsored the Indian men’s cricket team for the…
