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Haier Rescues Pakistan's Hockey World Cup Campaign
November 16, 2018
Pakistan's participation in the Hockey World Cup was in limbo until a week ago, as the nation’s hockey federation (PHF) had no funds to send the team to…
China’s Volleyball League Scores First Banking Deal
November 15, 2018
The Industrial Bank of China has secured a landmark deal with the Chinese Volleyball Super League in a new category movement for the sport.
McDonald’s Dips Into The NBA In India
November 15, 2018
McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.
Alipay Strikes Long-Term, US$230m UEFA Sponsorship Deal
November 13, 2018
Leading Chinese online payments platform Alipay has scored an eight-year sponsorship deal worth over US$230m with UEFA.
Huawei Has Extra Busy Week With AFF Suzuki Cup Deal
November 9, 2018
The 12th edition of the biennial AFF Suzuki Cup has secured its first Chinese backer in Huawei subsidiary Honor.
Chinese Challenger Brand Scisky Rejuvenates With CBA Deal
November 2, 2018
Chinese paint brand, Scisky, is poised to back the Chinese Basketball Association (CBA) League for the next two seasons as it tries to challenge Nippon Paint for mindshare…
Another Pharma Backs a European Football Giant: Two Horse Race Forming
November 1, 2018
Chinese FMCG and Pharma brand Yunnan Baiyao has entered into a regional partnership deal with the world leading football club, FC Barcelona.
Financial Institution Scores A Branded Content Hit With TVF
October 24, 2018
The Association of Mutual Funds of India (AMFI) partnered with The Viral Fever (TVF) for the seven-episode web series Yeh Meri Family, which was launched earlier in July.
Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
Delhi Half Marathon Maintains Half Million Levels
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
