Deals

Chinese Bookmaker Latches Onto Werder Bremen

July 6, 2017

Bundesliga club Werder Bremen has announced a new partnership with the Chinese company Heji18.com.

Korean Air Doubles Up on Factual Networks for Branded Content

July 5, 2017

Hanjin Group's Korean Air has partnered BBC Storyworks to produce a branded content series celebrating modern South Korean creative culture, intensifying its play in the platform as it…

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.

Battle of The Idols For Fast Food Giants In China

June 30, 2017

McDonald’s, the world’s most valuable fast food brand, has announced that popular actor-singer Kris Wu will be its China ambassador.

Vivo Spends A Whopping US$330m To Retain IPL Title Rights

June 28, 2017

After news of a feverish auction for the title rights of the Indian Premier League (IPL) last week, Chinese smartphone brand Vivo has emerged as the winner with…

Niche or desperate...? Huawei's Sponsorship Strategy in South Asia

June 22, 2017

Leading Chinese handset maker Huawei has secured a deal with Sri Lanka Cricket (SLC) in a deal which looks like it's settling for 3rd prize in the South…

Thailand's Sailing Scene Boosted By Investment From Leading Pizza Franchise

June 20, 2017

Thailand largest pizza fast food restaurant The Pizza Company, which is part of The Minor Food Group, has become the co-sponsor of the Optimist World Championship 2017.

Time Warner Inc Splashes US$100m On Snapchat Content

June 19, 2017

Time Warner Inc and Snap Inc will collaborate on a global partnership including the development of made-for-Snap content and advertising for the next two years.

McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure

June 16, 2017

The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.

Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal

June 15, 2017

Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.