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Malaysian Private Education Group INTI Strikes A K-Pop Deal
January 10, 2019
Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.
Nippon Paint Backs India's Emerging Pro Volleyball Scene
January 8, 2019
Nippon Paint has come on board as an associate sponsor for the first two seasons of the upcoming Pro Volleyball League, reportedly in a deal worth US$1m.
Dewars Dives Into Culinary Branded Content In India
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
Family Brand Kia Switches to K-Pop, Post-Olympics
January 4, 2019
After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang
January 2, 2019
Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.
Japanese Insurer Meiji Yasuda Continues Backing J-League
January 2, 2019
One of Asia’s biggest professional football leagues, the J League has renewed its title sponsorship deal with homegrown life insurance company Meiji Yasuda.
Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football
January 1, 2019
Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.
Chinese Brews Reprise Beijing Olympics Sponsorship
December 18, 2018
Tsingtao Beer and Yanjing Beer are set to become the joint sponsors of the Beijing 2022 Olympic and Paralympic Games.
Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal
December 18, 2018
British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.
Qatar National Bank Leverages Neymar Endorsement For Global Growth
December 15, 2018
Paris Saint-Germain’s Brazilian superstar Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).
