Deals

Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market

August 7, 2017

Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.

Hisense Continues Investing In The Beautiful Game

August 3, 2017

Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.

Konka Gets Back Into Sponsorship Game With La Liga Collab

July 31, 2017

Chinese electronics manufacturer Konka Group has signed a two-year sponsorship deal with La Liga.

Traveloka Continues Sponsorship Spree

July 28, 2017

Indonesian-based travel app Traveloka has secured a sponsorship deal with the upcoming second season of AXN’s Asia’s Got Talent (AGT).

Singtel Continues Backing Local Olympians

July 27, 2017

Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.

Major Indian Two-Wheeler Continues Investing In Domestic Football

July 24, 2017

Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

Bally Looks For Millenial Authenticity Via Global Hip-Hop Content

July 14, 2017

Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.

CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing

July 13, 2017

State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…