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Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement
December 4, 2018
E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…
Tenaga Nasional Backs Malaysia's Hockey World Cup Campaign
December 4, 2018
With the Hockey World Cup in full swing, Tenaga Nasional Berhad (TNB) together with Reprise Digital Malaysia has come up with an integrated campaign supporting the national team’s…
AIA Adds Aaron Kwok to Beckham in Endorsement Team
November 30, 2018
AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…
Challenger Craft Beer Bira 91 Flexes Global Ambitions With ICC Deal
November 29, 2018
B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, have secured a five-year global partnership with the International Cricket Council (ICC).
Puma Finally Lands K-League Kit Sponsorship
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
Shiseido Leverages On Naomi Osaka's Popularity
November 24, 2018
Tennis starlet Naomi Osaka has scored a global endorsement deal from cosmetics major Shiseido.
PSG Partners Challenger Brand Asian Bookie LoveBet
November 22, 2018
Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.
Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal
November 21, 2018
Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.
Japan Cements Position As Asia’s Biggest Golf Sponsorship Market With Zozotown Deal
November 20, 2018
Japan is finally hosting a PGA Tour tournament after sealing a six-year title sponsorship deal with Japanese online fashion retailer Zozotown.
Chinese App Qccr.Com Clinches Landmark Deal With Kobe Bryant
November 20, 2018
Chinese automobile maintenance mobile app, Qccr.com has scored its first brand endorsement deal with NBA legend Kobe Bryant.
