Deals

Hero Honda will become the new Title Sponsor for the Fifth season of the Women's Professional Golf Tour of India. The fifth season of the Tour will see…

The increasing interest in the English Premier League in Asia has seen gaming company 188BET add Everton to its roster of sponsorships. 188BET will become the official betting…

Thai based company, Chang Beer is looking to extend its sponsorship with English Premier League side Everton. The current three-year, £8 million deal is set to conclude at…

Woman’s boxer M.C. Mary Kom, tipped as India’s best medal hope for the 2012 London Olympics, has picked up two sponsorship deals. Sports management company Infinity Optimal Solutions…

Vedanta Aluminium Ltd is sponsoring twenty kick-boxers in India’s National Kick-Boxing Championship. Currently underway in Kolkata, the National Kick-Boxing Championship sees male and female state representatives from around…

Prepaid mobile service provider Uninor is the top sponsor of the Mirchi Music Awards broadcast across all Indian channels. Organised by India’s Radio Mirchi, the Mirchi Music Awards…

Purported social media experts could learn plenty from an unofficial Streets Facebook page that was so effective the ice cream company gave it its full backing, says digital…

World Cup sponsors Budweiser, African telecommunications company MTN (Mobile Telephone Network) and Brazilian food company Seara received negligible benefit in awareness from their sponsorships according to new research…

With South Korea due to host its first Formula One Grand Prix in October, South Korean based company LG Electronics has increased its association with Formula One by…

Adidas Japan has partnered up with The Guam Visitors Bureau (GVB) to become the title sponsor of the 2010 Guam Ko’ko’ Road Race. The Guam Ko’ko’ Road Race…

ASN announced in February that Yingli Green Energy Co. would become the World Cup's first Chinese sponsor: They've just released some startling results...

India’s JK Tyre is the major sponsor of The Monsoon Ride three-day rally in Jaipur. The time-speed-distance rally will see around one hundred participants compete in four categories,…

As indicated by Asia Sponsorship News at the start of the month, Singha Beer, owned by Thailand based Boon Rawd Brewery, has become the official Beer supplier at…

Fraser & Neave Beverages (F&N) owned energy drink brand, 100PLUS, has become a partner of the Malaysian Hockey Federation and will sponsor its major tournament the Razak Cup…

Maker of Blackberry smartphones, Research in Motion, has become the Official Mobile Partner of the Asian Tour. As part of the Research In Motion will launch of an…

Japanese sportswear company, ASICS, hopes to generate further global exposure and recognition of its brand through its new sponsorship with Athletics New Zealand. The sponsorship sees ASICS become…

Oil and gas engineering conglomerate Punj Lloyd has taken sponsorship of Dipika Pallikal, touted to be the next generation of Indian squash champion. The young player recently completed…

The Fashion Design Council of India has been forced to remove the title sponsor’s name and branding from its inaugural Delhi Couture Week. Organised to showcase India’s mounting…

Chinese tyre company Linglong Tyres has signed on with the Brisbane Roar, becoming the A-League team's front-of-shorts sponsor for the 2010/11 season. The one-year deal will include a…

Japans bid for the 2022 World Cup is off to a good start with FIFA praising the country's bid after completing an inspection. The FIFA inspection team commended…

KOVA Paint Co. has signed an agreement to sponsor this year’s South East Asian U19 Football Championship for a second year. Teams from Vietnam, Thailand, South Korea and…

In a bid to revive the popularity of jute textiles, the Jute Manufacturers Development Council will sponsor the East Bengal Football Club’s Junior team. Long used for the…

The Sarawak Regatta has received a boost with JX Nippon Oil & Gas Exploration Corporation (Nippon Oil) signing on as a sponsor in a deal worth RM50,000. Managing…

Singapore Airlines will be demonstrating its commitment to the Singapore 2010 Youth Olympic Games by flying event and competition-related cargo from cities around the world. The services offered…

As organisers still struggle to acquire the Rs 16 billion they will need to host the Games, SR Foils has come forward to join the Games sponsorship family.…

The Ladies Professional Golf Association (LPGA) has continued its turnaround after a tough 2009, adding South Korean automaker, KIA Motors to its stable of sponsors. KIA becomes the…

William Hill is in danger of losing its shirt sponsorship of Spanish La Liga side Malaga FC based on religious concerns of the clubs new owner.

The FIFA World Cup website missed Asian markets according to research by media rating group Nielsen Company. Nielsen said the FIFA World Cup website was most popular in…

Volvo Group in India brands, Volvo Buses and Volvo Penta have extended their partnership with the Yachting Association of India by continuing as the title sponsor of the…

Brands that have developed long-term relationships with football received a strong boost in consumer sentiment around the World Cup, regardless of whether they had official sponsorship status with…